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Gen Ashley, Director, Women Who Code London and Lead, Google Women Techmakers
How We're Getting More Women into Tech

Gen is the Director of Women Who Code London and is a very active leader in the Tech community in London. Aside from her involvement with Women Who Code she is a Lead for Google Women Techmakers, NASA Space Apps Challenge and Twitter Developer Community London. She is also part of the leadership committee for Ada's List (a network for women in technology). She is co-organiser of COED:CODE, OpenTechSchool London and London Game Developers. She was the Head of Developer Outreach at Skills Matter and a former VP / Business Development Manager / Project Manager at Citigroup. In 2016 Gen helped lead Anita Borg Institute London and was actively instrumental in delivering the very first 1-Day Grace Hopper Conference in Europe which was held in London.

Luisa Baldini, Founder, Composure Media

After 12 years as a TV news correspondent at the BBC covering everything from the Amanda Knox trials in Italy to Royal births, Luisa moved to New York for 3 years with her family in 2014. Having established their new lives, Luisa decided to use her core skills honed at the top level of broadcast journalism in a new context; with an emphasis on wanting to help others find the confidence to present with composure and communicate effectively. Thus, Composure Media was launched with business partner Louisa Preston. Luisa is now back working in the UK but continues to consult US-based clients remotely, including coaching for Vermilion Talent, a womens' career re-entry program based in New York. Prior to working at the BBC Luisa worked at ITV News, Channel 5 News and Euronews in Lyon, France. Luisa has facilitated corporate events for Nissan, Sage, Cannon, Nortel, Cisco, Honeywell, Market Gravity, Barclays Capital and the British Council. As one half of Composure Media, Luisa was invited to be a presentation coach at Cambridge Judge Business School’s Ignite 2017 conference.

Jon Bradford, Director, Central Working

Jon Bradford is a highly experienced early stage investor. Jon was previously the MD of Techstars London, co-founder of F6S and, and an advisor to Dubai Future Accelerator. Jon is the Director of the John Bradfield Centre.
Jon launched the first bootcamp accelerator outside of the US in 2009 that subsequently merged with Techstars to become Techstars' first international program. He also founded the Ignite100 Accelerator in the UK, the Start-up Wise Guys Accelerator in Estonia and the Eleven Venture Accelerator in Bulgaria. Alongside this, he helped to launch a further nine accelerators from Montreal to Moscow earning him the title "Godfather of European Accelerators". Jon is also a cofounder of F6S, one of the world’s largest networks for entrepreneurs with over 1.5 million users, as well as a cofounder of, Europe's premier tech news site. Jon was recently inducted into the Europas' "Hall of Fame", Europe's premier start-up awards. Finally, Jon was recently appointed as an Executive Advisor to Dubai Future Accelerator and the Director of the John Bradfield Centre based in Cambridge, one of the largest start-up incubators in the UK.

David D’Souza, Head of Engagement and London, CIPD
Diversity and Inclusion – truth or dare?

David is the CIPD’s Head of London. Recently described as “one of the UK’s most influential HR and workplace commentators”, he is a respected speaker and writer on progressive HR & business practice.
David has expertise on a wide range of areas including organisational development, learning & development, talent and performance management, ethics, employee engagement and the future of work.
Prior to joining the CIPD, David worked as an independent Organisational Development Consultant, having held previous roles as Head of People Development at Metrobank and in various HR positions for an international FS firm.

Sally Eaves, Chief Technology Officer, Mind Fit
Technologies leading the way

Sally is recognised as a thought leader in emergent technology, intrapreneurship, online media and navigating digital disruption to sustainably support business success, educational development and social innovation. She is Chief Technology Officer at Mind Fit and Chief Innovation Officer at Intrapreneur International, a member of the Strategic Management Board for TeamBlockchain and undertakes bespoke consultancy projects, specialising in transformational change enabled by technology. This is underpinned by a breadth of leadership experience gained at Orange, Everything Everywhere and T-Systems alongside cutting edge research at leading universities. Sally is an international events speaker and established author with 60+ publications in business, technology (Blockchain, VR, AR, AI) and education. She is also a STEM Ambassador and works actively on developing, mentoring and advocating projects that harness business and technology as a force for good.

Jo Evershed, Behavioural Scientist, Cauldron
Panel Session: Unconscious Bias

Jo Evershed has a background in psychological science and economics.  She is responsible for the science and business aspect of Cauldron, and her personal area of interest is in developing evidence-based interventions for education, and in particular STEM education.

Cauldron supports psychological scientists by offering specialist technical support and creating bespoke experimental platforms.  They have also created the cloud software platform Gorilla, used by behavioural scientists across the globe to configure and launch behavioural studies.
Cauldron’s ultimate goal is to support the transfer of research into front-line evidence-tested interventions that benefit society.

Kirsty Gill, EVP, People, Arm Ltd
Arm’s Diversity & Inclusion journey

Kirsty joined Arm in 2002 and has held various leadership roles in the People Team including Executive Remuneration, Rewards, Organizational Effectiveness, People Services and Systems. She is known for her achievements on developing programs that deliver high performance, high engagement and progressive organizations. At Arm she is focused on creating a workplace where people love to collaborate, growth is encouraged and innovation flourishes, all done in Arm’s own unique way. Prior to Arm, Kirsty was HR Director for a start-up company, GF-X, and started her HR career at Accenture.

Roger Gorman, Davos and White House speaker, Founder and CEO, ProFinda
The workforce of the future

Serial entrepreneur Roger Gorman combines 20 years of experience leading transformation, change and innovation across some of the world's largest corporates and networks.
With a background in psychology and digital innovation, in 2011, Roger launched ProFinda; an AI powered expertise finding platform that transforms the potential of a workforce. Whilst scaling ProFinda’s core business, Roger also works on a number of projects that focus on his passion for communities of change, social impact and philanthropy.
Through the development of ProFinda, and its new approach to disruption, Roger has had the opportunity to recently lecture at The White House, feature at Davos – including speaking on the panel at Davos 2017 for CNBC’s ‘Reshaping the Future of Jobs’ alongside the CEOs of ABB, EY and Manpower. In addition – he was recently quoted following the release of ProFinda’s 2016 white paper: The Disconnected Organisation in: Bdaily, Global Banking and Finance Review, The Marketing Blog, Business Matters, Digital Marketing Magazine, Incentive and Motivation, BizReport and Recruitment Buzz.

Dave Hardcastle, Senior Manager, Amazon Alexa
Diversity and Innovation

Dave Hardcastle leads the Evi team in Cambridge, UK, which is responsible for answering questions in English and German on Alexa. He has worked in a variety of industries over the last 20 years, including technology, academia, finance, and the voluntary sector. He has a PhD in Computational Linguistics (specifically NLG) and an interest in NLP and Corpora that dates back to working on the British National Corpus in 1990. He enjoys working at scale, working with diverse teams on seemingly insurmountable problems.

Peter He, Freelance A.I. Researcher, King's College London
Teenagers hacking free from the mould

Peter is a freelance researcher in artificial intelligence based in London with a focus on the multi-objective optimisation of DNNs by evolutionary means. The most recent of his escapades involves working with a team at King’s College London; the most amusing being shortlisted in the BBC’s national Young Composers Contest with a computer-generated score. In his spare time, he is the Chief Editor at the Young Scientists Journal, heading an international team of students on a mission to publish the work of the scientists of Generation Z. His life currently revolves around three things: chilling, going ‘with the flow’ and desperately hanging onto the final dribs of childhood..

Jan Hills, Founder, Head Heart + Brain
Masterclass 3 - Brain-savvy business. Using an understanding of the brain to create better businesses

Jan set up Head Heart + Brain to change the way businesses are managed and led. Her consultancy takes the findings from neuroscience and applies them to leadership and business practice. With a Masters qualification in NeuroLeadership, she’s the driving force behind their brain-savvy approach.
Before Head Heart + Brain Jan ran her own successful consulting business and was COO at an investment bank, so brings a huge amount of experience to the table in leadership and dealing with practical business issues.
She is the author of three books including Brain-savvy Business: 8 principles from neuroscience and how to apply them.

Daniel Hulme, CEO, Satalia
Masterclass 2 - Diversity – a financial business case for corporate strategy

Daniel is the CEO of Satalia, a London-based company that provides Artificial Intelligence (AI) inspired solutions to solve industries hardest problems. He is also the Director of UCL’s Business Analytics MSc, applying AI to solve business and social problems.
Daniel is a popular public speaker specialising in the topics of Philosophy, Technology, Innovation and Organisational Design. He is a serial TEDx speaker and speaker for the Singularity University.
Daniel has a Masters and Doctorate in AI from UCL, lecturing in Computer Science and Business, and is passionate about how technology can be used to govern organisations and bring positive social impact.
Daniel is the co-founder of ASI Data Science and has Advisory and Executive positions in many companies. He holds an international Kauffman Global Entrepreneur Scholarship and actively promotes positive entrepreneurship and technology innovation across the globe.

Ross Keeping, Director of Engineering Enterprise, Arm Ltd
Panel Session: Unconscious Bias

Ross joined Arm in 2016 and leads a fifty-person engineering team that develop tools to support scientists using supercomputers to solve large-scale challenges like weather prediction. Ross is known for his positivity and energy, and is committed to building engaged collaborative teams that deliver quality. In 13 months, Ross has grown the team from 18 to 50 people, including the successful integration of an acquisition whilst improving diversity. Ross’s journey of continual improvement and passion for enriching others gets him out of bed each morning (if it’s not his young children).
Prior to Arm, Ross has held various engineering and leadership positions in technical start-ups and IBM. Parallel to Arm, Ross writes stories and occasionally performs on stage.

Hema Marshall, Executive Lead & Sponsor for Inclusion and Diversity & Skills, Cisco UK & Ireland
Masterclass 1 - The Multiplier Effect Workshop

Hema Marshall is the General Manager for the SME/B Market, Cisco UK and the Executive Lead and Sponsor for Inclusion and Diversity. She is responsible for the strategic direction of the inclusion and diversity agenda in the UK. Hema is a strong leader who is passionate about connecting people, women in tech and helping people unlock their full potential. Hema is an advocate for investing in, connecting with, and inspiring tomorrow’s technology leaders. Before taking up her current role in December 2016, Hema was the Head of Country Digitisation agenda, delivering a connected program on how we can digitise the UK and served on the UK & Ireland Executive Board.
Previously, Hema was the Head of Strategy and Sales Acceleration for Cisco in the UK and Ireland and was responsible for providing the leadership and direction to customers on how Cisco solutions add financial and strategic value to their business growth.
Over the course of nine years at Cisco, Hema has undertaken marketing management roles in emerging technologies, data centre and public sector prior to leading strategy, planning and operations.
Hema serves as a member on the Digital Apprenticeship Board with Tech Partnership, the Mayors Digital Talent workforce for the GLA, is a member of the Science and Innovation Steering Group for the South, is the Vice Chair of the Skills, Migration and Talent group at TechUK.

Arjun Naha, Software Developer, Naha Digital
Reaching for the sky

Arjun founded Naha Digital, a software development company, where last year he launched a high altitude balloon into the stratosphere. He had a team of four, who he taught how to use the radio communications software they used to track the balloon. His team then presented to their school about how they prepared, launched, tracked and then recovered the balloon with a focus on getting students to take STEM subjects at a higher education level. He won a scholarship from Apple to attend their Worldwide Developer Conference 2017 in San Jose where he met with developers from all around the world.  He is currently interning at Content Guru, a cloud communications company, as an Application Engineer where he is working on their award-winning storm platform. Arjun is currently studying for his GCSE’s and inspires to specialise in cyber-security.

Jhumi Naha, Portfolio Manager, Cloud & Security Products, Vodafone
Reaching for the sky

Jhumi is currently working at Vodafone, in Enterprise IT as a Portfolio Manager for Cloud & Security Products. Jhumi studied her Masters in Electronic Engineering at Kings College London and has always been very passionate about motivating young women to study and work within the technology sector.
Vodafone is currently involved with the Step into STEM programme, which encourages and supports young girls who study STEM subjects at sixth form to pursue a career in STEM. This programme was set up by the women network’s at Ericsson, BT, O2 and Vodafone to address the lack of women entering the STEM sector.

Louisa Preston, Founder, Composure Media

Louisa Preston has been a face on national news for nearly 20 years. She currently presents and reports on BBC London News and has been part of the presenting team for major national events, including the London 2012 Olympics and Royal Wedding in 2011. Louisa joined the BBC after working for ITN’s ITV News as well as Five News, where she became the youngest national newsreader aged 22. In addition to presenting corporate videos, Louisa chairs and facilitates numerous large corporate events including award ceremonies for Shell, HSBC, AstraZeneca, Johnson & Johnson and the Home Office. Harnessing her expertise from a long career in broadcast journalism, Louisa co-founded Composure Media with Luisa Baldini to help others face the media with composure and communicate effectively. As one half of Composure Media, Louisa was invited to be a presentation coach at Cambridge Judge Business School’s Ignite 2017 conference.

Nicole Pretorius, Co-founder, SheCanCode
Boosting shareholder value with diversity and inclusion

Nicole was born and raised in South Africa, educated at St. Andrews University in Scotland and is currently working in London's tech industry. She is passionate about social justice and technology, and as the cofounder of SheCanCode, is on a mission to bridge the digital skills gap by empowering more women to enter and remain in the tech industry.

Heather Richards, CEO, Transversal
Why diversity matters in business success

Heather is CEO of Transversal, a Cambridge-based cognitive knowledge company. Having originally moved to the UK from the USA in 1998 to complete a MPhil at Cambridge University, Heather joined Transversal as part of the founding team in 2000. She excelled in a variety of roles within the company, including VP of Professional Services, before being named CEO in 2014. She has been instrumental in growing the company from a small start-up, to the recognised leader in knowledge management solutions it is today. Heather is passionate about finding creative approaches to solving complex problems, and encourages cross-disciplinary collaboration as a way of embracing and capitalising on change.

Michelle Senecal de Fonseca, Area Vice President, Northern Europe, Citrix
The Era of Multigenerational Workforces

Michelle Senecal de Fonseca is currently Area Vice President, Northern Europe at Citrix. She is responsible for the continued growth and development of Citrix sales and services operations in the Northern Europe region (comprising UK/Ireland and the Nordic countries) by driving revenues, executing an aggressive growth strategy and cultivating the company’s valued partner ecosystem. Citrix technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time.
Michelle has 25 years in international telecommunications and technology; managing large scale corporations and small entrepreneurial start-ups; operational experience in more than 50 countries. Prior to joining Citrix, Michelle was global managing director for Vodafone Cloud and Hosting Services – responsible for all areas of the business including sales, strategy, product and service development. Over her 25-year career she has also held positions at Cable and Wireless, the European Bank for Reconstruction and Development and NextiraOne. She is also a non-executive director at FDM Group, and a co-founder and board member of the Women in Telecoms and Technology (WiTT) group.

Sara Shahvisi, Director, Fearless Futures
Panel Session: Unconscious Bias

Sara is Director of Programmes at Fearless Futures. Fearless Futures engages people in critical thought to understand and challenge the root causes of inequalities and grow powerful new ways of leading transformative change. Sara’s expertise lies at the intersection of equalities pedagogy, research and facilitation: and she has brought unique diversity and inclusion thinking to organisations in the public, private and not-for-profit arenas. Alongside her BA in Politics, Psychology and Sociology from University of Cambridge, she has an MSc in Social Policy from the London School of Economics.

Gary Stewart, Director, Wayra UK
Breaking geographical boundaries

Gary Stewart is the Director of Wayra UK and Telefónica Open Future_ (UK). He is also an associate professor and the Entrepreneur-In-Residence at IE Business School in Madrid. Gary co-founded, a Barcelona start-up that raised over €4M in funding before being sold to an Australian competitor. Before becoming an entrepreneur, Gary worked as a lawyer at Sullivan & Cromwell in New York, Simpson Thacher & Bartlett in London, and Freshfields Brackhaus Deringer in Spain. Gary graduated magna cum laude, Phi Beta Kappa from Yale University and was the Executive Editor of The Yale Journal at Yale Law School.

Angela Yin, Organisational Psychologist, Satalia
Panel Session: Unconscious Bias

Angela is an organisational psychologist at Satalia with a background in cross-cultural developmental psychology. She assists in organisational structure design and culture development, and integrates a human-centred approach in her work. She's passionate about diversity and inclusivity in the workplace and integrates her passion into anything from organisational structure and design to analysing internal company data. At Satalia, Angela serves on the Humans Inclusive committee and has conducted multiple workshops addressing cognitive biases that occurs with increased transparency. Satalia also actively collects and analyses internal data looking at gender differences in areas like online communication styles, gendered differences in topic analyses and participation in certain channels, and acts on how we can use data to not only manage but also drive inclusivity.

Organising Committee

Faye Holland, Founder & Director, Cofinitive
Organising Committe

Faye Holland is founder of Cofinitive Ltd, a communications and engagement company based in Cambridge, UK. Faye has launched, transformed (and retired) dozens of projects and, as an experienced communicator, works cohesively at all levels of organisations and their stakeholder communities. Prior to founding Cofinitive, Faye ran the European and Asia-Pacific operations of a global media company. She worked at IBM on numerous emerging technology projects including wireless e-business, wireless broadband solutions and RFID. Faye started her career locally at PIPEX, where she was responsible for UK and Ireland marcomms for direct and indirect sales and launched the first iteration of PIPEX Dial.

Faye is locally recognised as chair of the Connectivity Group in Cambridge Ahead and was elected to the Cambridge Wireless Board in May 2017.
Faye has recently been shortlisted in numerous awards, locally and nationally, including Unsung Hero and Women Entrepreneur of the Year.

Rachel Kerr, Conference and Events Manager, CW
Organising Committee

One of the newest members of the team, Rachel joined CW in June 2017 as Senior Events and Conference Manager. Working alongside industry experts aka Special Interest Group (SIG) champions, Rachel manages a handful of SIG events including Healthcare, User Experience and Virtual Networks. She coordinated the inaugural Inclusive Innovation Conference in September 2017 which forms part of CW’s Diversity & Inclusion year-long initiative and also event managed the CW Technology & Engineering Conference (CWTEC) held annually at the Cambridge Computer Labs. If there’s a teleconference planned…it’s a sure thing Rachel will be involved in one way or another!
Rachel has over 7 years’ experience running conferences and events – she’s an event professional through and through. Previous roles include event management for a not-for-profit organisation dealing with career and skills development, working for a press monitoring company and, ‘back in the day’ she worked at a very rock-n-roll recording & rehearsal studio.

Sylvia Lu, Senior Engineer, Cellular Technology, u-blox UK
Organising Committee

Sylvia is a tech enthusiast and practising engineer. She has over 10 years’ industry experience in wireless communication R&D, technology standards and innovation. Her technical background includes algorithm design, DSP development for LTE modems, receiver architecture, performance, standards and technology strategy. Sylvia represents u-blox in 3GPP standards and leads its standardisation activities for low complexity cellular communications for the Internet of Things. Since 2013, Sylvia’s interest and work has been focused on tracking trends and contributing to the latest technology development on LPWAN, connected vehicles (V2X), device direct communications, LTE in unlicensed bands, and 5G. Recently Sylvia was named as one of the best women in engineering. Sylvia holds a first degree in Electronic Engineering from Birmingham University and an MSc. in Communications and Signal Processing from the University of Bristol.

Abhi Naha, CCO, CW
Organising Committee

Abhi has a long heritage with CW having previously founded the CW Handset Special Interest Group (SIG) in 2008, now called Future Devices. Prior to CW, Abhi studied Electronics and Electrical Engineering, has a MBA in International Marketing and interestingly, was approached by Cambridge University Press (alongside a colleague at the time) to write a book on Mobile Handset Design which was successfully launched in New Delhi.
20 years in the ICT industry, it’s fair to say Abhi has built up an enviable network of contacts, to the great fortune of CW! He joined the team in June 2015 as Head of Marketing before landing his current role as CCO. Abhi is responsible for commercial operations, engagement with the start-up community, and is a key driving force behind CW Unplugged; an initiative aimed at the younger generation. A strong advocate of digital inclusion and diversity within the technology industry, Abhi champions this across all areas within CW and actively mentors several young CEO Founders.

Vicky Sleight, Founder, Perfect Ltd.
Organising Committee

As Senior Advisor for CW and Member of the Board World Mentoring Foundation, Vicky has 18 years’ experience in technology and telecoms. She is a proven thought leader and expert in diversity and inclusion within the technology industry something which she is keen to promote through her role at CW.
Through her own consultancy, Perfect Ltd, she is continuing her work within the industry to further business development and strategies around diversity and inclusion. Her focus is also the diversity of impact and the formation of game changing teams through The GC Index® - a radical re-think of how organisations will identify and nurture key talent in the future. Essentially, it’s a commitment to identify and unleash Game Changers everywhere regardless of level and demographic.
Vicky has extensive global experience in building successful initiatives, events, and female empowerment programmes for women and young girls. She has also created events aimed at young girls to encourage them to study STEM subjects and to become educated in the careers available to them within this sector. A regular speaker, currently she is a judge for the Koreo Prize, an initiative aimed at increasing awareness of societal issues amongst young people.
Previously as Senior Director of Member Services at the GSMA, Vicky was responsible for growing membership within the mobile ecosystem by leading the strategy, communications and operations for a community of 25,500 industry executives. She was the creator and driving force behind the launch of the GSMA Connected Women programme which highlights the opportunities available to women in the industry as well as increase the number of women in senior management positions.

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