Why should you have UX in your organisation

Brought to you by The User Experience Group

In this event, we will examine the benefits of UX and what it takes to truly embrace its processes, methods, and values. We'll explore different ways you can implement UX in your company.

Registration for this event is now closed.

About the event

This event should give you pointers on how to approach the subject and provide opportunities to talk with local speakers and practitioners from the audience. And of course, we've allowed plenty of time for networking to exchange experiences!

You can follow @cambwireless on Twitter and tweet about this event using #CWUX.

Hosted by Cambridge Consultants

We do deep tech, you create the future

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Agenda

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The information supplied below may be subject to change before the event.

18:00

Registration and networking with refreshments

18:30

Introduction to the UX SIG from Marine Barbaroux, Cambridge Consultants

18:35

Welcome from event host, Marine Barbaroux, Cambridge Consultants

18:45

How focusing on the user experience can turn your customers into true fans of your product; Stephen Chambers, Head of Product Design, Gearset

Adopting a user experience mentality and approach within a company could actually be a fairly easy process. However, implementing a truly effective user focused process still proves to be a big challenge for many companies. In many instances, existing company structures are almost designed to prevent a better process from being implemented. This talk examines the most common blockers that prevent companies taking advantage of sharing valuable user insights, tools that can easily unblock communication barriers, and provides examples of how you can turn your customers into true fans of your product.

Q&A

19:15

Creating that warm fuzzy feeling; Robert Curtis, Principal Designer, Dovetailed

Creating lasting and effective client partnerships is like any relationship: it requires love, dedication and understanding. Here we explore five ways to ensure that clients get what they crave, and continue to value UX as an integral part of their business and ongoing success.

Q&A

19:45

Embedding UX into an organisation: train, outsource, recruit? Leo Poll, President, Akendi UK

Service oriented companies cannot afford to overlook the importance of UX. And yet, we are all too familiar with endless waiting times when trying to contact a support desk, installation instructions that do not make sense, account pages that do not allow you to find something as simple as your latest invoice etc. Clearly these are all the result of a lack of joined up approach as well as a lack of understanding of what customers/users really experience. So how do you make sure your organisation delivers a useful, usable and satisfactory experience to your users and customers? By building an oiled 'UX machine' where every member of staff is aware of how they contribute to the overall service delivery or simply put by introducing the concept of Experience Thinking. During this talk Leo will outline what a pragmatic development programme looks like to ensure that the whole organisation 'Thinks experience'.

Q&A

20:15

Panel session with all speakers

20:30

Refreshments and Networking

21:00

Event Closes

Speakers

Stephen Chambers - Head of Product Design, Gearset

Robert Curtis

Robert Curtis is Principal Designer at Dovetailed, responsible for leading the design of nūfood: the world’s first liquid food 3D printer (nufood.io). He has a wealth of knowledge from a decade of working closely with clients in the mobile, FMCG, medical drug delivery and small domestic appliance sectors from formative user research studies through to pre-production. His award-winning work has been recognised by the Royal Society of Arts (RSA) and Smart Kitchen Summit; is a named inventor on numerous patents and has had the privilege of speaking at national and international conferences including Mobile World Congress.

Leo Poll - Director, Keen Design

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

SIG Champions

Marine Barbaroux - Head of Design, Geckoboard

Marine is a product and UX designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software for a good number of years. Currently, she works at Geckoboard. She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Leo Poll - Director, Keen Design

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

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Location info

Cambridge Consultants, Science Park, Milton Rd, Milton, Cambridge CB4 0DW

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