CSR plc (LSE: CSR; NASDAQ: CSRE) today announced Timex, a leading U.S. watch manufacturer, has incorporated CSR’s powerful SiRFstarIVTM GPS technology in its recently announced Timex® Ironman® Run Trainer™ product.
SiRFstarIV combined with the SiRFInstantFixTM technology gives the new high-performance training watch a reduced “time-to-first-fix”, enabling runners to begin their run with minimal delay. SiRFstarIV performance gives users location, pace and distance tracking throughout their workout, even in challenging environments, from crowded urban canyons to dense forests and uneven elevations. SiRFstarIV’s low-power consumption means long battery life for the Ironman Run Trainer -- eight hours in full GPS mode.
“The Ironman Run Trainer with GPS is another indication of how dedicated Timex is to giving athletes, trainers and fitness enthusiasts the tools they need to improve and simplify their training,” said Paul Williamson, Health and Fitness product marketing manager of CSR. “We have been extremely pleased for the opportunity to work together on this project, and that CSR’s SiRFstarIV was able to deliver the fast fix, high-sensitivity, and low-power advantages Timex customers have come to expect.”
SiRFstarIV is optimised for size and battery constrained applications. Manufacturers benefit from greatly-improved power consumption, small package size, ease of integration and low-cost implementation. SiRFInstantFix technology eliminates the wait typically associated with obtaining satellite broadcast GPS data needed to get a fix. This results in improved start-up performance even in weak signal environments with start-up times of ten seconds or less.
“CSR has been a true partner in helping us realise our vision for the Timex Ironman Run Trainer with GPS,” said Heberto Calves, vice president of marketing at Timex. “SiRFstarIV gave us the ability to meet all of our location-related goals for the product, and their support of our in-house design team was invaluable.”
Visit the CSR booth at CES 2012 (South Hall Upper #30337) to see a demonstration of consumer products powered by CSR.
About Timex Sports Watches
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex® Ironman® legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth, Wi-Fi, FM, NFC, aptX and CVC audio codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plc
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to SiRFstarIV and SiRFInstantFix GPS technology, and their performance characteristics in Timex Ironman Run Trainer and related consumer electronics products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘enables,' ‘enabling,' ‘gives,' ‘able to,’ ‘expect,’ and other similar expressions regarding the performance characteristics of SiRFstarIV and SiRFInstantFix GPS technology, and their performance characteristics in Timex Ironman Run Trainer and related consumer electronics products, and their potential effects on CSR. Any future release of SiRFstarIV, SiRFInstantFix , Timex Ironman Run Trainer or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.
Other products, services and names used in this document may have been trademarked by their respective owners.