Technical Marketing experts Energi, have announced the launch of a series of one day courses aimed at helping engineers and scientists to appreciate the critical role that sales and marketing play in converting knowledge and technology into revenue and profit.
The first of these is to take place in Cambridge on the 3rd July 2012. The course was originally developed to help engineering clients feel more comfortable with the role of selling, enabling them to exploit their product knowledge and technical background whilst moving into a more proactive sales role. "Professional Sales can be a tough business," said Richard Blackburn, Managing Director of Energi. "It's a very different mindset to engineering and requires a very different outlook in order to succeed.
This course provides engineers and scientists with critical information that will help build their confidence and guide them on a number of key issues." Energi provide a wide range of marketing services to the European engineering and technology sector, including PR services, web design and brand strategy advice. Their clients include a leading UK computer board manufacturer, a major German software debug tool company, the UK's leading manufacturer of pressed metal parts and a major UK instrumentation manufacturer.
Formed in 2003, Energi has become respected for delivering tangible results that enable their clients to grow their sales and expand their capabilities. "This course is a collection of real world experiences and a number of tried and trusted principles," said Richard. "We try to focus on the issues that are not so obvious, but that really need to be understood, in order to succeed.
We also try to address the important link between sales and marketing. In technical sales we are dealing with an educated audience, one that is often busy and swamped with data. We believe that, when it come to technology, the more the sales and marketing are in harmony, the better the results we can expect."
The one day course covers a range of topics such as presentation skills, negotiating skills, exhibitions, brand strategy, market position, setting up customer databases, setting targets and managing distribution channels. It is presented in a lively and interactive manner, enabling delegates to raise issues specific to their situation. The presenter Richard Blackburn studied Electronics and Electrical Engineering and held a number of engineering positions before going back to college to study Business and Finance. He then went on to work in technical sales in the automotive sector and then the wireless electronics sector.
About Energi Technical Ltd Energi provides marketing services to the European engineering and technology sector. Working with companies that range from high volume manufacturers of turned parts to specialist manufacturers of computer boards, Energi provides marketing support, PR services, website creation and copywriting for technical articles. www.energi-tech.co.uk To register or for more information visit http://www.energi-tech.co.uk/technical-sales-training.htm or contact Sally on 01603 439569 or e-mail firstname.lastname@example.org