Hands-On Demonstration of Indoor Location and Navigation – CSR’s SiRFusion™ and STMicroelectronics MEMS Featured at Taipei Event
Indoor Navigation Seminar at Museum of Contemporary Art Taipei to give customers and media a true-life experience of powerful indoor location technology capabilities
CSR plc (LSE: CSR; NASDAQ: CSRE) today said that the company’s SiRFusion™ platform would be featured alongside STMicroelectronics (“ST”) MEMS technology in a live, hands-on demonstration of CSR’s industry-leading indoor location and navigation capabilities at an Indoor Navigation Seminar at the Museum of Contemporary Art (MoCA) in Taipei, Taiwan on August 1, 2012.
During the event, attendees and leading members of Taiwan’s media community will have the opportunity to personally navigate through the museum’s exhibits using a standard smartphone equipped with ST MEMS and CSR’s SiRFusion platform. The indoor navigation application from VisioGlobe on the smartphone is designed to tell the user when they’ve entered a new room within the museum as well as the name of the exhibit nearest them. Tight integration between SiRFusion based on CSR’s SiRFstarV™ architecture and ST MEMS is also designed to enable the delivery of low-power indoor and outdoor navigation.
“We are delighted to be able to continue our cooperation with STMicroelectronics in order to offer another exciting public demonstration of our cutting-edge indoor location technology to portable device consumers and manufacturers in Taiwan,” said Dave Huntingford, Director of Location Product Management at CSR. “For those who have not yet had the chance to experience the kind of seamless, detailed deep indoors navigation we have created, this hands-on demonstration will give attendees a true vision of what the next wave of location technology will offer.”
CSR Positioning Centre
Previous attempts at indoor navigation typically relied on labour-intensive manual surveys to build and maintain an indoor Wi-Fi® and cellular location database, resulting in inconsistent location data. To achieve a location and navigation system that delivers a seamless transition between outdoor and indoor navigation, CSR created the CSR Positioning Centre (CPC), a cloud-based server that receives location information wirelessly from users’ devices, including indoor devices, to build and constantly improve the location database. This is the system that will deliver the location information to the devices at the Taipei event.
SiRFstarV architecture gathers real-time information from GPS, Galileo®, GLONASS™ and Compass™ satellites systems, Wi-Fi, cellular and other radio-based systems, as well as multiple MEMS sensors, including accelerometers, gyros and compasses. SiRFstarV then combines this real-time information with ephemeris data, mapping, cellular basestation and Wi-Fi access point location data and other cloud-based aiding information using the SiRFusion platform.
STMicroelectronics MEMS (Micro-Electro-Mechanical Systems) fill the need for the most in-demand features in today’s market, ranging from mobile and consumer applications to the needs of the healthcare and automotive markets. Housed in ultra-compact packages, MEMS achieve a high level of motion-control detection, embedding the most useful smart functions and minimizing the power consumption. For example, ST’s compasses integrate a 3-axis digital accelerometer with a 3-axis digital magnetic sensor in a single package to enhance advanced navigation features and smart location-based services.
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, YouTube or follow us on Twitter at twitter.com/CSR_plc
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the SiRFusion platform and CSR’s indoor location and navigation capabilities, and their performance characteristics when combined with ST’s MEMS technology, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘designed to,' ‘enable,' ‘will give,' ‘to achieve,’ and other similar expressions regarding the performance characteristics of the SiRFusion platform, CSR’s indoor location and navigation capabilities, and their performance characteristics when combined with ST MEMS technology in consumer electronics products, and their potential effects on CSR. Any future release of SiRFusion platform technologies, and technologies combined with ST’s MEMS technology, or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR, ST and their respective customers, and may or may not be implemented and should not be considered firm commitments by CSR, ST or their respective customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
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