Making Wireless a Business SIG
Helping companies generate revenue and create profit from wireless technology
The Making Wireless a Business Special Interest Group (SIG) has been constructed to help push wireless technologies into commercialisation, generating revenue and profit. The main purpose of the Making Wireless a Business SIG, is to empower a broad range of wireless and technology companies by looking at methods of improving best practice on a range of business issues. The SIG will encourage CWL and non-CWL organisations to share their business and marketing expertise with members, so that commercial advantage may be gained by adopting new or enhancing old methods.
Aims of the SIG:
- Provide a fresh approach by looking at business models and answering the questions: “Where does the money come from?’ ‘How do we make wireless commercial?’ ‘How do we share or collaborate?’
- Introduce CWL members to other organisations, from within and outside of the wireless industry, who can show successful and unsuccessful approaches to commercialisation. This will enable members to learn from the experiences of others.
- Help identify answers to common industry problems, e.g. how to license products, where to raise funds, or how to develop the initial business cases for a technology idea.
- Introduce and encourage discussion about future business models.
- Provide ‘Commercial/ business’ input across other SIGs in much the same way as the Legal SIG does it.
- Bring companies together to develop, out-of-the-box business models. We will challenge the current emphasis of focussing on making money with technical capabilities by championing market-driven approaches – giving the customers what they want.
The Making Wireless a Business SIG is championed by:
It is anticipated that 1 Meeting per annum will be convened, and the SIG will actively collaborate with other SIGs that wish to engage and organise joint business model focused events. The Making Wireless a Business SIG will actively suggest meetings with joint themes in conjunction with other SIG champions.
Recent Event
"Monetising Moving Targets" 13th January 2010 at Philips, Cambridge Science Park
Click on the titles below to view the presentations -
Introduction from Leo Poll of Philips "Coffee-Fuelled Innovation"
Laurence John of Amadeus Capital "Getting the Business Model Right - a VC's Perspective"
We regret that Jonathan Morgan's presentation cannot be made accessible here - if you would like a copy, please email ingrid.sims@cambridgewireless.co.uk and I will arrange one.
Paul Gough of u-blox "Capturing Location in an Instant - Challenges for Commercialisation"
Next Event
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