Digital Broadcast and Multimedia

The aim of the Digital Broadcast and Multimedia SIG is to focus on enabling technologies for digital broadcast and, in particular, digital services such as TV to mobile and fixed devices using terrestrial, satellite, IP and cable transmission.  The SIG is championed by: Martin Orrell - TTP Group, Graham Norgett - CellMetric, Tim Cook - Arqiva and Keith Cheshire.

Digital TV is one of the hottest technology topics today but will the digital dividend re-invigorate the industry and deliver real value to consumers? The complexity of High Definition, Mobile TV, IP TV and advanced second generation RF modulation technologies like DVB-T2 can makes this market a difficult one to address.  Digital TV transmission is a convergent technology, this creates a number of issues that must be addressed and resolved.  The Digital Broadcast and Multimedia SIG would seek to address the following key topics:

  • Technology Options – the technology choices for Digital Broadcast?
  • Regulation – the regulatory issues that impact Digital Broadcast
  • Mobile handsets, IDTVs and set top boxes - their capabilities and limitations
  • Content and protection – content and consumer protection
  • User experience - creating a valued and seamless experience
  • Next generation services - one stop shop for media plus interactivity
  • Advertising and User Generated Content the democratisation and metrics of media and delivery
  • Business Models for Mobile and fixed Digital TV - the challenge of making money
Recent Event

"TV Evolution - Ready for Another Growth Spurt" 3rd Feb 2010 at Queens College

To view the presentations at this event, follow the links below…..

Welcome to the Digital Broadcasting and Multimedia SIG from Nigel Hobday of East of England International

“3D TV” - Mike Brooks, Arqiva
Next Event  

 

Digital Broadcast and Multimedia SIG “Title TBC”

Championed by Martin Orrell of TTP Group, Graham Norgett of CellMetric, Tim Cook of Arqiva and Keith Cheshire. Details coming soon.
Further information will be posted as soon as it is available.		 14/04/11

Digital Broadcast and Multimedia SIG, ‘Impact of IP on Broadcast: IP therefore I am’

This highly popular half-day event will be taking a closer look at the revolutionary changes that have occurred in this industry to date and examining what are the upcoming demands on the horizon, crucially discussing what support needs to be in place to deal with these effectively now and in the future.

This SIG is championed by Martin Orrell of TTP Group, Graham Norgett of CellMetric, Tim Cook of Arqiva and Keith Cheshire.  We are extremely grateful to Analysys Mason for kindly hosting this event.

The delivery of ‘planned’ media content was conceived and came to fruition with the BBC in 1922. Since then a number of major milestones have occurred, such as black & white to colour transmissions, commercial stations launched, additional PSB channels, teletext, ‘red button’ functionality, on-line & catch-up services and more recently HD & 3DTV.

With this ever developing landscape, the advent of hybrid platforms via an IP ‘back channel’ will start to provide real benefit to broadcasters and viewers alike. Currently the PSBs ‘customers’ are seen as advertisers or content producers, however the hybrid offering will offer the the ability to understand exact behavioural habits and provide enriched meta-data which can be monetised in higher values than in current models. For catch-up services, the key behaviour that will occur is that these services will be accessible directly/immediately on the TV, instead of having to get up and ‘power up’ a PC.
Eventually a meta-data profile of a specific set top box, will allow personalised advertising to be targeted to households and generate exponential value for the viewer and the ‘ad. Houses’.

The profile of the ‘Top’ catch-up programmes will be known in advance and through dynamic management of the capacity on a STB, this potentially will allow these programmes to be pre-downloaded via IP, which will then provide a greater utilisation of networks and save on congestion.
 
Traditional broadcasting will look to offer high quality linear programmes that can offer these at a universal geographical reach, utilising the most efficient DDT spectrum. IP networks will enable niche content to be produced and viewed in a similar approach to how the music industry has evolved and this will be possible via wireline and wireless networks.
 
So with the above in mind, do we need to start to understand how DTT & IP will deliver Holographic content........?
 
A key event which provides attendees with ample opportunity to network and debate the issues relevant to them make this event essential in the industry, therefore early booking is highly recommended.
So far, speakers include Simon Broad, Head of Service Development from BBC Policy & Strategy.
 
Events are FREE to Cambridge Wireless Members. Tickets for non-members are £150.00 plus VAT.

To join Cambridge Wireless, and attend all future events for free please visit: www.cambridgewireless.co.uk/sign-up

 02/12/10