10 Things you must do with Competitive Analysis

Brought to you by The Bradfield Centre

Thorough competitive analysis enables you to understand the strengths & weaknesses of your product & gives insight into how best to beat the competition. In this Lunch &Learn we will look at how you can identify a range of competitive advantages and turn the sales force into your corporate army.

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About the event

Strategic Product Marketer Annie Brooking will show you her top 10 things to consider when analysing your competition.

Competitive analysis not only enables you to understand the strengths and weaknesses of your product or service but also gives insight into how best to beat the competition in a sales scenario.  In this Lunch and Learn we will look at how you can identify a range of competitive advantages and turn the sales force into your corporate army.

Attendees with leave with checklists for future use.

So bring your lunch and join us for the third of Annie's lunchtime event series for product management. Having brought 19 products to market Annie will be able to offer her insight and tips into how you can make sure your product launch goes smoothly.

These events are BYO (Bring Your Own) lunch, you're welcome to bring something with you and eat in the auditorium during the event. There's also a cafe onsite if you'd like to buy anything whilst you're here.

You can follow @CambWireless on Twitter.


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The information supplied below may be subject to change before the event.


Annie's 10 things presentation




Annie Brooking

Business mentor and author, having brought 19 products to market and written two books "Intellectual Capital" and "Corporate Memory". Annie's third book, "Dream Ticket" is due to be released in the autumn. Annie's company, Magic Monkey runs Dream Ticket workshops and provides business consulting Product-to-Market and Dream Ticket Annie's proprietary method for business planning and tracking.

Event Location

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Location info

The Bradfield Centre, 184 Cambridge Science Park Milton Road, Cambridge CB4 0GA

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