Strategic Product Marketer Annie Brooking will show you her top 10 things to consider when analysing your competition.

Competitive analysis not only enables you to understand the strengths and weaknesses of your product or service but also gives insight into how best to beat the competition in a sales scenario.  In this Lunch and Learn we will look at how you can identify a range of competitive advantages and turn the sales force into your corporate army.

Attendees with leave with checklists for future use.

So bring your lunch and join us for the third of Annie's lunchtime event series for product management. Having brought 19 products to market Annie will be able to offer her insight and tips into how you can make sure your product launch goes smoothly.

• 10 things you must before launching a new product
  26th July
• 10 things you must do to test a product idea before development
  27^th September
• 10 things you must do with competitive analysis
  25^th October
• 60 skills of a great product manager!
  29^th November

These events are BYO (Bring Your Own) lunch, you're welcome to bring something with you and eat in the auditorium during the event. There's also a cafe onsite if you'd like to buy anything whilst you're here.

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