Renewable Energy: Going Green in the East

Brought to you by Cambridge Wireless

The continual growth of Renewable, or Green, energy in China, India and Japan will no doubt lead to plentiful opportunities for companies working in the energy saving, low power, renewable and alternative energy sectors.

Registration for this event is now closed.

About the event

Join industry experts at this half day event to explore the opportunities available to Cambridge Wireless members in the expanding Green Energy and Power Management business sectors in all three major markets China, India, and Japan.
 
Market experts, the Cambridge Wireless SIG Champions, will precede the speakers to outline present opportunities within each market sector before each speaker presents. Here are recent summaries from all three eastern markets, which will be deliberated during this thought-provoking event:
 
Japan
 
As the world absorbs the impact of Tokyo’s decision to phase out nuclear power over the next three decades, some are starting to ask if the next big centre of renewable energy growth will be Japan. Indeed, two years on from the earthquake and tsunami the country is managing a huge shift in power management demands. The country has plans that envisage the investment of Y38tn ($483bn) in non-hydroelectric renewable energy, plus an extra Y84tn in energy-efficient technology. This could provide a significant stimulus for the development of a major renewable energy market in Japan.


India

Within the G-20, India is on track to climb from tenth to third place in terms of clean power project investments worldwide.  The country displayed the fastest expansion rate for investment of any large renewables market in the world in 2011, with a 62% increase to $12 billion, and the annual clean energy investment is forecast to grow by as much as 763% over the next 10 years.

 
China

 According to a recently released United Nations report, global investment in renewable energy reached a record $257 billion in 2011. Globally, renewable energy covers approximately 16.7% of energy consumption. China was responsible for almost one-fifth of total global investment, spending $52 billion on renewable energy in 2011. According to China’s 12th Five-Year Plan (2011-2015), the country will spend $473.1 billion on clean energy investments over the next five years. China’s goal is to have 20% of its total energy demand sourced from renewable energy by 2020.

 
Confirmed speakers include:

 The International SIG is championed by Ting Zhang of China Business Solutions, Steve Crane of Business Link Japan  and Was Rahman of Dolphin Advisory/ UKTI. We are thankful to PWC for hosting this event.

 
This event is FREE to members of Cambridge Wireless. Tickets for non-members are £155 plus VAT - there are now limited FREE places available at this event. To join Cambridge Wireless as a member and attend future events for free, please visit: www.cambridgewireless.co.uk/sign-up

You can follow @CambWireless on Twitter and tweet about this event using #CWIntl.

Agenda

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The information supplied below may be subject to change before the event.

13:30

Registration & Networking (Please note: lunch will not be provided at this event)

14:00

Introduction to the Cambridge Wireless International SIG from Ting Zhang of China Business Solutions

14:10

Welcome from the host: Adrian Bennett, Director, PwC

14:15

Japan Market Overview; Steve Crane, Managing Director of Business Link Japan / International SIG Champion

14:40

Q&A

14:45

India Market Overview – India: Opportunity, Competition or Distraction? Was Rahman, CEO of Dolphin Advisory / International SIG Champion

India is a massive, fast-growing market with a strong appetite for technology and money to invest.
But it is also difficult to enter, with challenges ranging from business culture through regulations to
pricing and is renowned for outsourced IT services. So, for UK technology firms, is India a “musthave” target market: the home of new global competition or not going to have any significant impact for a while? The answer varies by company. This session will help us understand how to decide and what to do as a result.

15:00

India’s New Appetite for ‘Green Energy’: What does this mean for the UK? Energy’: What does this mean for the UK? Joshua Cooper, CEO, Hildebrand

Renewable energy is a high profile topic for Indian government and business, with ambitious goals for
its adoption. But in a country where backup generators are ubiquitous and some of the population
isn’t yet on a grid, what is it realistic to expect and what might this mean for UK firms in this space?
Josh Cooper represented the UK renewable sector on the Prime Minister’s business delegation to
India this year and will share his insights on green energy and India and implications for UK firms
seeking related international opportunities.

15:15

Q&A

15:20

Refreshment Break

15:50

China Market Overview – East meets West; Ting Zhang, CEO of China Business Solutions / International SIG Champion

The growth of the Chinese economy is well known and well documented and clearly China has a lot to offer to UK PLCs, especially in the areas of technology. However, if you are keen to harness the global powerhouse that China represents, then you must be prepared to throw out everything you know about doing business in the West and be prepared for a very different kind of business relationship. This session will take a look at the essential cultural and social elements for successfully engaging the Chinese market.

16:05

Amantys Power Drives in China – Bridging the Divide; Richard Ord, Marketing Director, Amantys

How do you find and build the right relationships and judge which are the wrong ones? And in a
country where so little infrastructure exists, how do you market your products? Power electronics is traditionally conservative in adopting innovation, but somewhere there’s a company preparing to do in the power industry what Huawei has done in communications.
We have to know who that may be, and build a defensible partnership with them before others realise the potential opportunity.

16:20

Q&A

16:25

Open forum with all speakers and SIG champions, chaired by Steve Crane of Business Link Japan

17:00

Event Closes - Fill in Evaluation Forms

Speakers

Josh Cooper

Steve Crane - Managing Director, Business Link Japan

Business Link Japan supports foreign technology companies to do business in Japan.

Over the past 10 years we have worked with over 30 technology companies helping them establish operations in Japan and secure contracts with Japanese companies in excess of $50 M USD. We have a dedicated team of Japanese nationals based at our office in Tokyo who provide 'on the ground' sales, Marketing and Technical resources for our clients.

Our services are flexible and varied to reflect the strategy and budget of each client. We have experience of  Direct IP license sales, setting up distributor networks, recruitment and management of Japanese staff, Hosting local offices for foreign companies and VC investment.

Richard Ord - Director, The Silicon Eye (Richard Ord Consulting Ltd)

I run Richard Ord Consulting Ltd, trading as The Silicon Eye in Cambridge providing consultancy for growth. (Why The Silicon Eye? Well it's just a bit more interesting!)

Whether for strategy, market engagement, or simply to communicate a message more clearly, I've been advising companies on growth and scale-up for 15 years in sectors including semiconductors, IoT, renewable energy and the power industry.

I’m an experienced semiconductor executive of 30 years in companies including Texas Instruments, VLSI Technology (later Philips Semiconductors, ST-Ericsson and NXP) and latterly running Bluetooth at CSR - now Qualcomm - as they took the market by storm.

I have been there at the start of new markets, prospecting for ASIC with the founders of Arm, developing the first standard chipsets for Samsung’s launch into GSM, or working with Ericsson and “King Harald Bluetooth” at VLSI Technology. I’ve built businesses from zero to $300m in revenues, bought and been bought, and built teams from scratch to organisations of 100’s.

I now apply that experience to advise start-ups, universities, investors, listed corporations, and government agencies with their business challenges as a consultant or an interim executive.

Event Location

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Location info

PWC, Abacus House, Castle Park, Cambridge, CB3 0AN

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