Do Patients Really Matter?

Brought to you by The Healthcare Group, The User Experience Group

How do we design our medical products and services to be usable by everyone? This event taking place in Cambridge will explore the evolving patient and healthcare industry. .

Registration for this event is now closed.

About the event

This joint effort between the User Experience and Wireless Healthcare SIGs is not to be missed
With the healthcare industry making rapid progress and revolutionary developments in technology and medical equipment, the classification of the end user has remained the same. What happens at the interface between the user and the technology?
 

The healthcare industry is making rapid progress with revolutionary developments in technology and medical equipment. But for the past several thousand years the classification of the end user has pretty much remained the same, a simple energy conversion system with four limbs, usually, a protected central processing unit and a few rather limited sensors. What happens at the interface between the user and the technology? How do we design our medical products and services to be usable by everyone? Initial solutions were often cumbersome as the end result, in the extreme the saving of a life, could afford a measure of discomfort on the part of the patient. And a complex interaction for the physician. Is the industry now able to move on? Can we deliver advanced technology solutions for health that also deliver a positive experience for the patient and clinician?

At this joint SIG event with the Wireless Healthcare and User Experience groups we will explore where this is happening and what else can be done to deliver a more pleasurable healthcare experience.

Confirmed Speakers include:

We will also be having a 'Bring & Share' session to discuss good and bad examples of user experience within healthcare.

Confirmed presenters for Bring & Share include Leo Poll of Akendi, Geoff McCormick of Alloy, Paul McGhee of EAHSN, and Dominic Stenning & Jane Berezynskyj of Cambridge and Peterborough NHS Foundation Trust.

 

This event is FREE to members of Cambridge Wireless and people working in the NHS or CUHP/EASHN. Tickets for non-members are £155 plus VAT. To join Cambridge Wireless as a member and attend future events for free, please visit: www.cambridgewireless.co.uk/sign-up

Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 30. If you would like to register for one of these places, please register as a non-member and under job title please list your date of birth. We will then confirm if you have received a place within one week of the event.

You can follow @CambWireless on Twitter and tweet about this event using #CWUXHealth.

Hosted by Sagentia

Sagentia is a leading international technology consulting and IP licensing organisation with a reputation for successfully commercialising emerging science and technology.

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Supported by EAHSN

Cambridge Biomedical Campus.

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Supported by Cambridge Biomedical Campus.

The Cambridge Biomedical Campus is a world-class centre of excellence dedicated to biomedical research, patient care and education. Current occupiers include Cambridge University Hospitals NHS Foundation Trust, the Cancer Research UK Cambridge Research Institute, the Hutchison/MRC Research Centre, the Medical Research Council Laboratory of Molecular Biology and the University of Cambridge, School of Clinical Medicine. Unlike traditional science parks, the Campus is not just a real estate solution for research-led organisations. It is a community of like-minded individuals, many of whom are world-leaders in their field, working in successful partnerships both with one another and with industry in order to bring new and improved treatments and care to patients. In the past, space constraints have meant that accommodation on the Campus was restricted to the current occupiers. This is no longer the case however and the Campus is currently undergoing a major expansion. The development team is now inviting companies that can contribute to achieving the goals of the vibrant research community to consider locating alongside them on the Campus. Laboratory and office accommodation will be provided in state-of-the-art shared occupancy buildings with bespoke “design and build” options also available.

Agenda

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The information supplied below may be subject to change before the event.

12:00

Registration / Networking over Lunch kindly sponsored by Sagentia 13:00 Introduction to the Cambridge Wireless Joint User Experience & Wireless Healthcare

13:00

Introduction to the Cambridge Wireless Joint User Experience & Wireless Healthcare SIG by David Walker of Philips Research Laboratories

13:10

Welcome from our sponsor and host Mick Withers, Managing Director of Sagentia

13:15

When healthcare meets consumerism – a clash of cultures or an opportunity to change the game?; Phil Gray, Managing Director, Quadro Design Ltd, Part of Sagentia Group plc

As more consumer goods companies move into the healthcare space, medical device companies are under pressure to deliver similar experiences to those delivered by the powerful brands. The days of pure functionality and them knowing best has gone. As self-administered care and independent living initiatives drive attempts to ease the cost of healthcare the convergence of medical and consumer goods will be heavily focused on delivering better user experiences as each sector seeks to win the high ground. Threat or opportunity... either as long as the patient is the winner.

13:35

Q&A

13:40

The changing role of design across the care continuum; Kurt Ward, Design Manager, Philips Design

In order to meet the grand challenges of healthcare, we have to team up with both public and private stakeholders and co-create across ecosystems.

14:00

Q&A

14:05

What are patients really like?; Ian Hosking, Senior Research Associate, Cambridge University Engineering Department

The challenge of an ageing population is widely reported. However what impact does this have the on the requirements for healthcare products and in particular making them usable? This talk discusses how ageing impacts people's functional capability and leads to a diverse set of needs. A design response to this diversity is outlined using the Inclusive Design Toolkit. The talk finishes with a case study of a new mobile service and device for the senior market.

14:25

Q&A

14:55

Refreshment Break

15:30

Contextual Design Methodology Applied to Healthcare; Leon Bovett, Principal User Experience Consultant, Accenture

Leon will be talking about the application of contextual research and design methods to address specific healthcare challenges. This approach shifts the relationship between stakeholders, providing new ways of exploring and communicating requirements at the level of process and technology intervention.

15:50

Q&A

15:55

App Development - User and Development as Ouroboros; Joshua Wies, Director, Agewell Biometrics

Joshua will discuss his journey of app developer as the conduit between the users and technical team from his perspective as a clinician and entrepreneur.

16:15

Q&A

16:20

Bring & Share Session

 Leo Poll, Director UK/Europe, Akendi UK
 Paul McGhee, Director, Norfolk & Suffolk Node, Eastern Academic Health Science Network
 Geoff McCormick, Director, Alloy
 Jane Berezynskyj, Associate Director Change Projects, Cambridge and Peterborough NHS Foundation Trust
 Dominic Stenning, Expert by Experience, Cambridge and Peterborough NHS Foundation Trust

16:55

Open Forum with all Speakers

17:25

Closing remarks and fill in evaluation forms

17:30

Event Closes

Speakers

Leon Bovett - UX Lead, Accenture

Ian Hosking - Senior Research Associate, University of Cambridge

Geoff McCormick

Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world's most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design. His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples' hearts and minds.

Andy Pidgeon - Group Leader, Cambridge Consultants

Leo Poll - President Akendi UK/Europe, Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Kurt Ward - Design Manager, Philips Research Laboratories

SIG Champions

Leila Ali - Founder, Digital Health Cambridge

Leila is passionate about applying innovative approaches in bridging the worlds between health and technology. She has worked in the health sector for over 10 years and has a deep understanding of the importance of identifying opportunities of engagement and the evolving needs of patients. 

 

During Covid-19 she has been exploring digital health solutions at Addenbrooke's Hospital on safely connecting patients to families.

 

Leila is the founder and organiser of Digital Health Cambridge, a meet-up group that brings together various stakeholders, clinicians, investors and startups in Cambridge to foster a multi - stakeholder partnership. She is currently an eHospital support link at Cambridge University Hospitals NHS Foundation Trust, where she trains and supports colleagues regarding best practice using Epic (electronic patient record system). A digital strategy which enables clinicians to use the latest in computer technology to help them to consistently provide high quality patient care.

Peter Ferguson - Director for Healthcare Technologies, Arm

Peter is director for healthcare technologies at Arm and has been actively involved in the delivery of mobile and healthcare solutions since starting his Medical Electronics PhD in 1994. Based in Cambridge, UK, Peter is responsible for driving Arm's health strategies in Medical Sensors and Genomics. His remit is helping the healthcare industry to utilize Arm's high efficiency technology in developing new products and services. Peter has more than 20 years' experience working in the healthcare, mobile tech and pharmaceutical technology market and has been instrumental in delivering innovative mobile health solutions including wearable ECG, Mobile Devices, Adverse Event Systems and Portal Hospital solutions in the UK and China.

Siddhi Trivedi - Founder, Beyond Identity

Siddhi’s ambition is to build an inclusive community with a focus on social innovation through the intersection between emerging technologies and creative minds.

Siddhi specialises in strategic, operational and technology-enabled business transformation. She founded Beyond Identity, to implement digital tools through the application of IOT, AI and blockchain enabled solutions. She has deep insight into developing apps and platforms, and regularly speaks about innovations within the healthcare sector at international conferences. Since the advent of COVID-19, she has been working with medical clinicians within Oxfordshire to develop an app to empower patients to manage their health.

She is a healthcare SIG champion for Cambridge Wireless and a lead organiser for Tech London Advocates Blockchain Group a think tank and repository for knowledge sharing and to position London as a global leader in blockchain advocacy.

As a champion for women and girls in tech, Siddhi founded project BIBA, a platform designed to connect girls and women with live projects with tech companies who are keen to bridge the gender gap in their organisations. This project has been supported and born out London Tech week in September 2020 and will officially launch at London Tech Week in September 2021.

Nigel Whittle - VP, Medical & Healthcare, Plextek

Nigel is Head of Medical & Healthcare at Plextek, spearheading engagement with a range of clients in the medical device sector, helping them develop innovative technology around sensors, data collection, communications and related areas. Nigel has over 25 years’ experience in the global life science industry, in a wide range of senior scientific, commercial and managerial roles. He conducted research work at Genentech and Celltech, then at Cantab Pharmaceuticals he was responsible for all company product development, taking proprietary products into late-stage Clinical Trials. With the IP Group he established a programme of technology commercialisation from Kings College London, including start up and flotation of companies. Later, working for UK Trade & Investment, Nigel worked with a portfolio of overseas pharmaceutical companies to secure high-level investment into the UK’s R&D capabilities. More recently he has worked as a business consultant both as an independent and at Sagentia. His current interests include the development of wearable technology to support clinical studies, and the use of monitoring systems for assisted living.

Paul Winter - Senior RF Consultant, TTP plc

Paul Winter is a programme manager and RF engineer in the Communications and Wireless group at TTP. He has led numerous projects in commercial, industrial and healthcare sectors developing connected devices and precision instrumentation. Paul has a heritage in developing products integrating multiple wireless standards including GPS, GPRS, Wi-Fi, Bluetooth and proprietary ISM band radios, deployed within multi-sensor systems for in-home and on-body applications, often coupled to 'Cloud' based analysis and visualisation services. In healthcare Paul has applied aspects of wireless, antennas and electronics to a number of medical devices including inhalers, glucose testing and point of care diagnostic instruments. Paul has also led several incubation projects for TTP's Carbon Trust Incubator, covering a wide range of cutting edge technologies. Paul joined TTP in 2006; prior to this he worked as a radio engineer for Global Communications developing high volume consumer in-home satellite and digital TV distribution equipment, as well as portable equipment for the 'on-location' broadcasting industry. Paul has a Masters degree in Electrical & Electronic Engineering from the University of Wales, Cardiff. He is a member of the Institute of Engineering and Technology, the Royal Academy of Engineering and is a Charted Engineer.

Marine Barbaroux - Head Of User Experience, Fluidic Analytics

Marine is a product and UX designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software for a good number of years. Currently, she works at Fluidic Analystics, applying her skills and knowledge to bridge the gap between physical and digital: a very interesting and key challenge life science. 
She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Leo Poll - President Akendi UK/Europe, Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

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Location info

Sagentia, Harston Mill, Royston Road, Cambridge, CB22 7GG

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