Do Patients Really Matter?

Brought to you by The Healthcare Group, The User Experience Group

How do we design our medical products and services to be usable by everyone? This event taking place in Cambridge will explore the evolving patient and healthcare industry. .

Registration for this event is now closed.

About the event

This joint effort between the User Experience and Wireless Healthcare SIGs is not to be missed
With the healthcare industry making rapid progress and revolutionary developments in technology and medical equipment, the classification of the end user has remained the same. What happens at the interface between the user and the technology?
 

The healthcare industry is making rapid progress with revolutionary developments in technology and medical equipment. But for the past several thousand years the classification of the end user has pretty much remained the same, a simple energy conversion system with four limbs, usually, a protected central processing unit and a few rather limited sensors. What happens at the interface between the user and the technology? How do we design our medical products and services to be usable by everyone? Initial solutions were often cumbersome as the end result, in the extreme the saving of a life, could afford a measure of discomfort on the part of the patient. And a complex interaction for the physician. Is the industry now able to move on? Can we deliver advanced technology solutions for health that also deliver a positive experience for the patient and clinician?

At this joint SIG event with the Wireless Healthcare and User Experience groups we will explore where this is happening and what else can be done to deliver a more pleasurable healthcare experience.

Confirmed Speakers include:

We will also be having a 'Bring & Share' session to discuss good and bad examples of user experience within healthcare.

Confirmed presenters for Bring & Share include Leo Poll of Akendi, Geoff McCormick of Alloy, Paul McGhee of EAHSN, and Dominic Stenning & Jane Berezynskyj of Cambridge and Peterborough NHS Foundation Trust.

 

This event is FREE to members of Cambridge Wireless and people working in the NHS or CUHP/EASHN. Tickets for non-members are £155 plus VAT. To join Cambridge Wireless as a member and attend future events for free, please visit: www.cambridgewireless.co.uk/sign-up

Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 30. If you would like to register for one of these places, please register as a non-member and under job title please list your date of birth. We will then confirm if you have received a place within one week of the event.

You can follow @CambWireless on Twitter and tweet about this event using #CWUXHealth.

Hosted by Sagentia

Sagentia is a leading international technology consulting and IP licensing organisation with a reputation for successfully commercialising emerging science and technology.

View profile

Supported by EAHSN

Cambridge Biomedical Campus.

View profile

Supported by Cambridge Biomedical Campus.

The Cambridge Biomedical Campus is a world-class centre of excellence dedicated to biomedical research, patient care and education. Current occupiers include Cambridge University Hospitals NHS Foundation Trust, the Cancer Research UK Cambridge Research Institute, the Hutchison/MRC Research Centre, the Medical Research Council Laboratory of Molecular Biology and the University of Cambridge, School of Clinical Medicine. Unlike traditional science parks, the Campus is not just a real estate solution for research-led organisations. It is a community of like-minded individuals, many of whom are world-leaders in their field, working in successful partnerships both with one another and with industry in order to bring new and improved treatments and care to patients. In the past, space constraints have meant that accommodation on the Campus was restricted to the current occupiers. This is no longer the case however and the Campus is currently undergoing a major expansion. The development team is now inviting companies that can contribute to achieving the goals of the vibrant research community to consider locating alongside them on the Campus. Laboratory and office accommodation will be provided in state-of-the-art shared occupancy buildings with bespoke “design and build” options also available.

Agenda

Expand all

The information supplied below may be subject to change before the event.

12:00

Registration / Networking over Lunch kindly sponsored by Sagentia 13:00 Introduction to the Cambridge Wireless Joint User Experience & Wireless Healthcare

13:00

Introduction to the Cambridge Wireless Joint User Experience & Wireless Healthcare SIG by David Walker of Philips Research Laboratories

13:10

Welcome from our sponsor and host Mick Withers, Managing Director of Sagentia

13:15

When healthcare meets consumerism – a clash of cultures or an opportunity to change the game?; Phil Gray, Managing Director, Quadro Design Ltd, Part of Sagentia Group plc

As more consumer goods companies move into the healthcare space, medical device companies are under pressure to deliver similar experiences to those delivered by the powerful brands. The days of pure functionality and them knowing best has gone. As self-administered care and independent living initiatives drive attempts to ease the cost of healthcare the convergence of medical and consumer goods will be heavily focused on delivering better user experiences as each sector seeks to win the high ground. Threat or opportunity... either as long as the patient is the winner.

13:35

Q&A

13:40

The changing role of design across the care continuum; Kurt Ward, Design Manager, Philips Design

In order to meet the grand challenges of healthcare, we have to team up with both public and private stakeholders and co-create across ecosystems.

14:00

Q&A

14:05

What are patients really like?; Ian Hosking, Senior Research Associate, Cambridge University Engineering Department

The challenge of an ageing population is widely reported. However what impact does this have the on the requirements for healthcare products and in particular making them usable? This talk discusses how ageing impacts people's functional capability and leads to a diverse set of needs. A design response to this diversity is outlined using the Inclusive Design Toolkit. The talk finishes with a case study of a new mobile service and device for the senior market.

14:25

Q&A

14:55

Refreshment Break

15:30

Contextual Design Methodology Applied to Healthcare; Leon Bovett, Principal User Experience Consultant, Accenture

Leon will be talking about the application of contextual research and design methods to address specific healthcare challenges. This approach shifts the relationship between stakeholders, providing new ways of exploring and communicating requirements at the level of process and technology intervention.

15:50

Q&A

15:55

App Development - User and Development as Ouroboros; Joshua Wies, Director, Agewell Biometrics

Joshua will discuss his journey of app developer as the conduit between the users and technical team from his perspective as a clinician and entrepreneur.

16:15

Q&A

16:20

Bring & Share Session

 Leo Poll, Director UK/Europe, Akendi UK
 Paul McGhee, Director, Norfolk & Suffolk Node, Eastern Academic Health Science Network
 Geoff McCormick, Director, Alloy
 Jane Berezynskyj, Associate Director Change Projects, Cambridge and Peterborough NHS Foundation Trust
 Dominic Stenning, Expert by Experience, Cambridge and Peterborough NHS Foundation Trust

16:55

Open Forum with all Speakers

17:25

Closing remarks and fill in evaluation forms

17:30

Event Closes

Speakers

Leon Bovett - UX Lead, Accenture

Ian Hosking - Senior Research Associate, University of Cambridge

Geoff McCormick

Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world's most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design. His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples' hearts and minds.

Andy Pidgeon - Group Leader, Cambridge Consultants

Leo Poll - Director, Keen Design

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Kurt Ward - Design Manager, Philips Research Laboratories

SIG Champions

Peter Ferguson - Director of Connected Health, Capgemini UK plc

Michael Morgan-Curran - CEO, Asclepius MedTech Ltd

Michael has a successful track-record in ethical pharmaceuticals, medical technologies and digital therapeutics. Working with some of the world’s best-known pharmaceutical, life science, medical device, telecoms and research organisations across EMEA, US and Latam, he has built and led teams accountable for market intelligence, strategy, marketing and commercialisation, product design, regulation and market authorisation, pharmacovigilance, clinical trial development, clinical effectiveness and health economics.

As CEO of start-up Asclepius MedTech Ltd; he and his team are building a platform for use in pre- and post-operative surgical assessment to support clinicians and surgical teams ameliorate shared decision-making and stratify patient care.

Daniel Nickalls - Consultant, TTP plc

Daniel is a TTP project leader focussed on decentralized healthcare solutions including the detection and treatment of chronic conditions at home. These projects cover the entire development lifecycle, from early-stage ideation and opportunity validation, through proof-of-concept development, to regulated device development for large-scale manufacture. Daniel particularly enjoys combining engineering insights, rigorous human-centred design and thorough business case validation to realise effective solutions.

Laurence Weir - Freelance, Unaffiliated

Since graduating in Engineering from Cambridge University in 2006, Laurence has worked for Broadcom, Cambridge Mechatronics, Illumina and PA Consulting, and Plextek Services Ltd. Due to the range of sectors Laurence has worked in, from smartphone technology to DNA sequencing, he has an appreciation for the different skills and expertise required to deliver multi-disciplinary engineering projects, as well as the applicable regulatory environments that exist. His experience in business development is coupled with technology leadership on projects and practical engineering delivery.

Mick Withers - SVP Commercial Business Development, Plextek

Involved in Technology consulting around Cambridge for the last 34 years, Previous roles include Managing Director at Sagentia, as well as a couple of stints at TTP, and 5 years helping TeraView transition from a startup to a product company. Now I am charged with helping Plextek diversify its service offering into the Commercial (i.e. non-defence) space.

Marine Barbaroux - Head of Design, Geckoboard

Marine is a product and UX designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software for a good number of years. Currently, she works at Geckoboard. She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Leo Poll - Director, Keen Design

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

Open in google maps

Location info

Sagentia, Harston Mill, Royston Road, Cambridge, CB22 7GG

Related events

  • Cambridge Wireless

    Backhauling the Rural Mobile Broadband Service

    Register now
  • Cambridge Wireless

    Risk, perception, management and mitigation in RF Safety

    Register now
  • Cambridge Wireless

    Member Networking 2024

    Register now

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Reserve your place

Join the CW network

CW is a leading and vibrant community with a rapidly expanding network of nearly 400 companies across the globe interested in the development and application of wireless and mobile technologies to solve business problems.

Sign in to your account

Please sign in to your CW account to reserve a place at this event and to qualify for any member discounts.

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

i
Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*