Read the latest statement from CW's CEO

Prototyping Experiences: how teams are using open source technologies to predict behavioural outcomes

Brought to you by The User Experience Group

Teams across all types of organisations are using new technologies to help improve innovation effectiveness. This event will focus on the projects that are predicting and exploring UX outcomes, and the role of experimental technology to deliver more accurate assessments.

Registration for this event is now closed.

About the event

Join us for an informal afternoon of sharing, discussing & learning. There will be a number of project descriptions focused on applications associated with technological frontiers such as Connected Health, Smart Homes, and the Internet of Things.

We plan to limit presentations to 20 minutes per project, to allow more time to question, discuss and learn from other people’s successes and failures.

You can follow @cambwireless on Twitter and tweet about this event using #CWUX.

Sponsored by Ansys UK

ANSYS is the acknowledged industry leader in engineering simulation.

View profile


Expand all

The information supplied below may be subject to change before the event.


Registration and networking with refreshments


Introduction to the User Experience SIG from Geoff McCormick, Alloy


Welcome from sponsor, Andrew Jones, Regional Sales Manager for Electronics Business, Ansys UK


Innovation at Google and Ubiquitous Computing; Hoi Lam, IoT Developer Advocate, Google

What is the future of computing? Hoi will share his thoughts on the future and some of the product development lessons along the way at Google.




Dementia Badge – Assisted Living for People with Cognitive Decline; David Walker, Senior Scientist, Philips Research Laboratories

A prototype of a wearable device that helps people with cognitive decline to perform their Activities of Daily Living (ADL) and hence remain independent and stay at home for longer.




Invent your own Internet of Things; Joachim Horn, CEO, SAM Labs

This talk investigates how the Internet of Things (IoT) will impact innovation. Meet SAM, a disruptive IoT technology kit, with an unrivalled approach to instantly inventing your own smart objects while learning about electronics and engineering.




Panel session chaired by SIG Champion, Giuliano Maciocci, eLife Sciences


Refreshments and networking


Building a Living Lab – insights & ideas generated by embedding connected sensors into our daily lives; Chris Huggins, Tom Gantzer, Interaction Designers, and Chris Ward, Developer, Alloy

Alloy Team members will outline their experience of building a series of hardware prototypes, created to explore and predict user experiences relating to a ‘Connected Lifestyle’. We will share a series of experiments we have undertaken, and how they relate to the development of more compelling offers in IoT.




Internet of Paper; Kate Stone, Managing Director, Novalia

Adding touch, connectivity and data to pieces of paper.




Panel session chaired by SIG Champion, Allan MacLean, Amdeo


Event close and complete feedback survey


Joachim Horn - CEO, SAM Labs

Chris Huggins

Hoi Lam - Lead Developer Advocate , Google

Hoi is the Head of Developer Relations for Android Machine Learning and also a sector executive for the Institution of Engineering and Technology (IET). He was part of the launch team for Wear OS by Google (previously, Android Wear), Chromecast, Google Glass Enterprise Edition, and the Google Beacon Platform. Prior to Google, he founded Exahive to disrupt the mobile commerce market place. Hoi was an Equity Research VP at Deutsche Bank and Citigroup covering technology companies. Before banking, he was a product manager / application architect at Accenture. Hoi holds a Master and Bachelor degree in Space Engineering from the University of Cambridge.

Kate Stone - Director, Novalia

David Walker - Senior Scientist, Independent

David is a Senior Scientist with Philips Research Labs. David has worked on a variety of projects beginning over 30 years ago with expert systems for compact disc based multimedia systems. He went on to work on projects for Philips Consumer Communications and first generation internet browsers for cell phones. This included the development of novel mobile applications for education and entertainment. More recently David has worked on home healthcare and developed next generation telehealth and telecare systems. David now works on solutions to help older adults with long term conditions stay at home for longer whilst keeping them safe, managing their health and maintaining and improving their quality of life. David specialises in support systems for people with cognitive decline and dementia.

SIG Champions

Marine Barbaroux - Head Of User Experience, Fluidic Analytics

Marine is a digital product and service designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software and now applies her skills to ensure great user experiences at Cambridge Consultants. She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Geoff McCormick - Senior User Experience Architect, Akendi UK

Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world's most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design. His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples' hearts and minds.

Leo Poll - President Akendi UK/Europe, Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

Open in google maps

Location info

Trinity Hall, Trinity Lane, Cambridge, CB2 1TJ

Related events

  • CW (Cambridge Wireless)

    The UK’s AI ecosystem: Engaging with key UK stakeholders and identifying joint ways to spur AI adoption

    Register now
  • CW (Cambridge Wireless)

    CW Talk: All cars electric by 2035. What needs to happen to make this reality and how likely is it?

    Register now
  • CW (Cambridge Wireless)

    Cybersecurity - sealed and safe?

    Register now

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Reserve your place

Join the CW network

CW is a leading and vibrant community with a rapidly expanding network of nearly 400 companies across the globe interested in the development and application of wireless and mobile technologies to solve business problems.

Sign in to your account

Please sign in to your CW account to reserve a place at this event and to qualify for any member discounts.

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*