We've arranged a special offer for CW readers: buy your MEX ticket by 18th December and receive a free copy of the MEX 2014 report (usually £249), combining 20+ speaker videos and detailed analysis of user experience strategy. Tickets (£1499) and details at http://pmn.co.uk/mex/.
Good digital design needs inspiration. MEX events are founded on the principle that user behaviour, properly translated, is the most reliable source of that inspiration. By bringing together a diverse community of designers, technologists and strategists, MEX has become the place to:
- Learn from creative keynote speakers defining the 5 year future for digital experience
- Develop best practice methodology and strategy for user experience
- Work together in creating new ideas for digital industry
- Establish a lifelong network of contacts in the user experience community
The 15th international MEX, hosted in London on 24th-25th March, is an opportunity to set aside the pressures of your day-to-day role and take a fresh look at the digital future.
Expect expert speakers, facilitated workshops and a unique atmosphere designed to help you build a network of relationships over 2 days.
We already know that translating knowledge of user behaviour into usability improvements is becoming more difficult. Hitherto products existed more or less within their own confines, but now users interact with their digital worlds through multiple touchpoints. To design for ‘mobile’ is no longer enough, and certainly no longer limited to the devices formerly know as ‘mobile phones’.
Those tasked with delivering these experiences must find new ways to respond to user behaviour. To anticipate every permutation of users’ tasks is impossible; to be driven by technologies alone, misguided. Instead, we believe design succeeds by reflecting a user’s mode.
These modes are groupings of behavioural characteristics which provide a more reliable guide to user expectations than targeting device types, screen sizes or fickle trends. This MEX looks at several modes: including communicate, control, consume, transact and locate. In doing so, it will span diverse themes ranging from wearables and tablets to drones and the internet of things.
Tickets & a special offer
We've arranged a special offer for CW readers: buy your MEX ticket by 18th December and receive a free copy of the MEX 2014 report usually £249, combining 20+ speaker videos and detailed analysis of user experience strategy. Tickets £1499 and details at http://pmn.co.uk/mex/.