About the Event:
To help you understand how best to internationalise your brand UKTI have enlisted the help of international branding experts PS Brand Consultancy. At this event you will learn about the key elements required to make sure your brand works well in international markets and help you avoid many of the pitfalls that companies of all sizes have made when taking their brand overseas.
Discover more on making sure your brand works culturally in new markets and learn how to establish the correct positioning internationally for your brand to give you the best possible chance of success overseas.
About the Presenters:
PS Brand Consultancy is a partnership between Fergus Partridge and Carl Shuck, who combined have over 40 years’ experience in graphic design, brand strategy, advertising and marketing communications. They have worked on domestic and international projects, for everyone from small start-up companies to large multinational enterprises.
Fergus Partridge was founder partner of design agency the Farm and a Creative Director there for over ten years, and has helped to create and maintain brand identities for clients such as Vodafone, Diesel, and BBC.
Carl Shuck has worked with a vast array of international brands. Most recently he was International Account Director at Abbot Mead Vickers BBDO and Head of Client Service for Rufus Leonard.