Our first speaker, Brett Matthews (MD) from PC Business Call will provide insights into the online marketing trends which are shaping the way companies are doing business via the internet. Attraction marketing, Distraction marketing, video and social media platforms are all driving a convergence of online traffic to a new breed of web sites which are highly successful at what they do. Brett will outline the top mistakes most businesses make with their web sites, and how to quickly overcome the pitfalls.
Our second speaker, Lionor Orfeuo (UKTI Consumer and Retail) from UK Trade & Investment will develop the online marketing idea to cover negotiating an entry into your chosen market. He will outline some of the online systems such as ebay, Amazon and a raft of other websites for selling overseas and the pitfalls to look out for.
We hope to include a case study too; if you have an interesting story about selling online (good or bad!) please let us know.
Agenda:
08:00am Registration and networking over bacon rolls and coffee
08:30am Speakers:
1. Brett Matthews, Cambridge IT Support Services - PC Business Call
2. Lionor Orfeuo, UK Trade & Investment
3. Case study: tbc
09:30am Further networking
10:00am Event closes
For more details and to register please see the Cambridge Network website on the link shown