Cambridge Network Breakfast Networking: SEO and PPC – how to drive traffic and close sales through your website

Brought to you by Cambridge Network

Find out how to drive more people to your website and then make them click (pay!) through Search Engine Optimisation (SEO) and Pay Per Click (PPC). Gain insights on what the future holds and learn some practical tips too!

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About the event

Our first speaker will look at where SEO is going in 2016. During this session the Head of Search at Studio 24 will explore what the future holds for Search Engine Optimisation. Gain information and insights as Sam takes us through a brief history of SEO, gives a projection of where it will be in five years, and provides key actions for 2016.

PPC is the biggest acquisition channel for many businesses. In 2015 alone, Genie Goals will be driving sales in the region of £50M to their clients. If you take into account the number of agencies and in house teams doing the same, it's no surprise that the PPC market is worth more than £4bn! Yet many organisations, both large and small, aren't able to make PPC work for them; why? Our second speaker, Luca Senatore from Genie Goals, will give some answers to this and most importantly will provide practical tips for those already using PPC and for those wanting to start.


08:00 Registration, coffee and bacon rolls

08:30 Speakers:

SEO in 2016 – where is it going?
Sam Taylor, Studio 24

PPC – myths, best practices and understanding if it’s for you
Luca Senatore, Genie Goals

09:30 Further networking

10:00 Close

About the Speakers

Sam Taylor (BA Hons)
Sam heads up the dedicated search division at Studio 24 and is a highly passionate, dedicated digital marketing professional, with many years of experience delivering SEO to both small businesses and large international retailers. Studio 24 is Cambridge’s recommended agency for SEO as listed on October 2015.

Sam has worked with a variety of brands giving him and the search team a wealth of knowledge to work with budgets of all sizes while providing the best possible results. He is Google certified and current clients include: Baker Perkins, Barcham Tress and PPF Plc.

Luca Senatore
Luca is Head of Strategy at Genie Goals, a leading paid search and email marketing agency with a unique proposition and a cutting edge technology built by its Cambridge PhD-led tech team. Luca eats PPC and Digital Marketing and breathes Mind & Performance Coaching. That's about it. Awarded #5 Top 10 International PPC Experts and #21 Top 25 Most Influential PPC Experts.

Working with clients such as Calvin Klein, Naked Wines, Polarn O. Pyret, Amara Living, Dwell (part of DFS), Hughes Electrical, and many others running campaigns in 63 territories with 8 in house languages.

Luca brings a super-energetic, exciting and action-packed presenting style. He spoke at international events including PMI London 2014 and 2015, Web Summit Dublin, PPC Masters Berlin and many more. His content is published on leading digital marketing blogs such as PP Hero, Performance-In, SEMrush.

To attend
Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend. Please register by clicking on 'Book Now' in the usual way. Non-members may also attend this session at a fee of £25+VAT, or they may wish to join for £50+VAT and come along to many other networking events for free and breakfast events at the member rate.

In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.

Event Location

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Location info

Hauser Forum, Entrepreneurship Centre, 3 Charles Babbage Road, Cambridge, CB3 0GT

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