Join UK5G and global experience agency Imagination to explore the impact and importance of 5G for the Marketing Industry.
The high-bandwidth low-latency technologies promised by 5G will revolutionise the way we produce, consume and develop experiences and content.
Join us to understand the current status of 5G and explore the wealth of opportunities it offers to the Marketing and Advertising Industries. With a panel of creative, content platforms and brands leveraging 5G, from Imagination, Ericsson, Epic Games, Oxford University and Verizon.
We will explore the impact on the end to end ecosystem, from the creative opportunities of 5G from the experience, broadcast to the rise of the real time pipeline.
The workshop is ideally designed for anyone in the broader marketing industry with an interest in 5G and the opportunity it holds for the sector. Detailed technology knowledge is not necessary as we will have experts on hand.
Programme:
14:00 - Imagination HQ: Arrivals and Registrations
14:30 - Welcome and intros
14:45 - Presentation: What is 5G? - Dr Alex Connock, Oxford Univeristy/UK5G
15:00 - Discussion panel + Q&A
15:45 - Refreshment break
16:00 - Workshop session + feedback
16:45 - Summary and final remarks
17:00 - Relocate to the Unreal Experience Center
17:30 - Networking drinks
Discussion panel speakers:
- Rory Byrne - Business Director, Imagination (Moderator)
- Alex Connock - Fellow, Said School of Business, Oxford University/UK5G
- Peter Marshall - Portfolio Marketing Manager, Ericsson/UK5G
-
Geoffrey Goodwin - Senior Director, Verizon Media/UK5G
-
Alistair Thompson - Head of Innovation Lab London, Epic Games/UK5G
-
Anton Christodoulou - Group Chief Technology Officer, Imagination
You can follow @UK_5G on Twitter.