Breakfast Networking: From technical writer to marketer (or vice versa): challenge or opportunity?

Brought to you by Cambridge Network

Our theme for this breakfast event revolves around the challenges and opportunities that content writers used to writing technical documents can encounter when moving into a different content role, focused on product features and benefits.

Registration for this event is now closed.

About the event

Are you a technical writer with ambitions to move into writing product and marketing content? Or perhaps you’re already writing product and marketing content but come from a technical writing background?  Or do you have to move ninja-like, between the two roles? This may have been a challenge or something you wanted to do.

Changes in roles can mean a positive transition for both you and your company as you settle into new directions. Or it may be that the two different disciplines – technical writer and marketer - require completely different skillsets. A technical writer may be translating complex information from engineers in order to educate end users of the product.  A marketer may be liaising with engineers to translate the key benefits of the end product to the consumer. Your audiences will be completely different and may require very different language. Still, many people move from one discipline to another and if this has been your experience we would like to hear from you.

We’ll hear first from such a writer, who moved her career from a pure technical role to leading the Product Content team at her company. We’ll then turn to you for questions, comments and finish this event with an opportunity to network with your peers.  Please note that this event will have an introductory talk to set the scene but it is hoped that it will be a forum for discussion and that you will meet many like-minded people in the same situation.

To attend:

Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Please log in to register.

Non-members may also attend this session at a fee of £25+VAT, please register as a user before clicking ‘Book Now’. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!

Event Location

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Location info

The Trinity Centre, 24 Cambridge Science Park, Milton Road, Cambridge, CB4 0FN

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