Psychology has the ability to describe exactly how a consumer thinks, feels, chooses and most importantly how to influence them. Quantitative psychology takes this further allowing such measurement to be made within a real world digital context using analytics and doing so in a way that is quantitative and therefore scalable and mathematically rigorous.
Richard explains how marketers are in fact not passengers in this revolution, they are the pioneers of it. He examines what underlies quantitative psychology and why it has the capability to touch every aspect of the marketing cycle to deliver huge benefits to the brands that are embracing it. Finally, Richard explores how this revolution is building bridges between data-driven and brand led marketers, as well as building relationships between brands and their customers through transparency and collaboration.
About Richard Summers
Richard is a passionate campaigner and speaker on issues in consumer psychology and education, speaking at many different engagements including TEDx ‘We Can Be Heroes’ – Brighton 2016, Cambridge University and Cambridge Judge Business School. Richard has been a consultant to the department of education on developmental neuroscience, has driven several commercial breakthrough technologies, and is valued as an unconventional but pragmatic thinker in his field.
His pioneering work in scalable consumer psychology uniquely qualifies him and his marketing insight company, CrowdCat, to advise major brands on delivering the right message to the right consumer to create measurable and profitable impact.
Who should attend
This talk is aimed at anyone who wants to understand the rewards and possibilities of understanding their customer, this includes everyone from the marketing manager up to the CEO.
Agenda
08:00am Registration and networking over coffee and bacon rolls
08:30am: Speaker: Richard Summers, CrowdCat
09:30am Further networking and a chance to follow up with the speaker
10:00am Event closes
To attend
Members:
Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend.
Non-members:
Non-members may also attend this session at a fee of £25+VAT, or they may wish to join for £50+VAT and come along to many other networking events for free and breakfast events at the member rate.
