Combining a Google Ads & Organic SEO strategy for maximum benefit, understand how both channels can complement each other and improve your overall search strategy.
We will cover:
- How to check you are not wasting money on irrelevant search terms in Google Ads
- How to optimise your Google Ads settings to display to warm targets only & maximise conversions
- Understanding key organic traffic drivers and only pay for those search terms you are not on page one for
- Why you should largely ignore Google’s campaign recommendations
- Best practice for bidding on your competitors brand
- Learn why Google My Business is your best friend for regional searches & make the most of it.
- Utilising remarketing campaigns to target organic visitors of specific pages.
- How to use Google Ads to test meta descriptions and landing pages
About Lilac James
Lilac James is a Cambridge based full services marketing agency specialising in SEO, PPC & Social Media
The session will take place at 11am - 12pm on Thursday 10th June. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.
To attend:
Cambridge Network members may attend free of charge (check for full membership in our Directory https://www.cambridgenetwork.co.uk/directories/).
Alternatively, please drop sara.baxter@cambridgenetwork.co.uk an email and she will book you on.
Non-members may also attend this session at a fee of £10+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
