Join us at Enterprise Tuesday on 12 February with guest panellists Dr Nadine Hachach-Haram, Co-Founder of Proximie; Heather Richards, CEO of Transversal; and John Snyder, Cambridge Judge Entrepreneurship Fellow, CEO and Co-Founder of Grapeshot. This session is chaired by Shaun Grady, Vice-President Business Development Operations, AstraZeneca.

In a knowledge-based economic environment where companies increasingly compete on innovation, the ability to understand, leverage and protect intellectual assets is hugely important to the health and successful development of a business enterprise. It can establish market advantage, improve financial performance and enhance overall competitiveness.

What are your tangible and intangible assets? What should you be protecting? How do you manage your IP and not let it get in the way of business relationships? How can creating an IP-centred culture impact on the market value of your business?

Our panellists bring their knowledge, experiences and views of managing IP from different company perspectives, industry sectors and backgrounds.

We encourage those exploring entrepreneurship to attend to interact with experienced entrepreneurs and industry experts, to be inspired by the entrepreneurship stories; and to meet potential startup team members. Members of the business community can update their knowledge of different industry sectors and meet the next generation of talent.

Interested in attending? Please register by completing the online form > https://cambridgejudgebusinessschool.formstack.com/forms/enterprisetuesday?session=2019-02-12

Find out more about future guest speakers and topics > https://www.jbs.cam.ac.uk/entrepreneurship/programmes/enterprise-tuesday/timetable/

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