The Internet has made it easier and quicker than ever before to collect and participate in user feedback.
But even today, most surveys focus on collecting scoring questions on a 0-10 scale, with only a cursory open-ended question "Any other comments?” thrown in at the end. This is because open questions are seen as hard-to-analyse or compare, time-consuming to work with and difficult to apply in the workplace.
It doesn’t have to be this way!
Join this (non-technical!) event to:
learn how artificial intelligence (AI) is turning ‘ugly' unstructured data into a wealth of insightful information, at a level of detail and complexity that simply wasn't possible in the past (at any medium-to-large scale)
see case-studies of how 'Comments Box’ analysis can have practical applications with tangible business-case benefits
understand ‘tips and traps’ of Comments analysis that you can apply tomorrow in your workplace
get ideas for how text and emotion analytics can support your organisation - including examples from patient experience and employee engagement.
About The Speaker:
Rick Harris is Founder of Customer Faithful - a research-led consultancy, specialising in patient experience, customer experience and employee engagement.
He has served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite.
Rick is also a Public Governor for the Cambridge & Peterborough NHS Foundation Trust.
08.00am - Registration and networking over coffee and breakfast
08.30am - Speaker - Rick Harris, Customer Faithful
09.30am - Further networking and a chance to follow up with the speaker
10.00am - Event close
Any Cambridge Network member may attend, there is a small charge of £15+VAT for members. Register by visiting Cambridge Network. Please log in first using the link at the top of the page where you should be recognised as a current member.
Non-members may also attend this session at a fee of £25+VAT, please visit Cambridge Network and sign in to the website, or register as a user before clicking ‘Book Now’. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance. Please note that the fee is non-refundable for cancellation within 5 working days of the event.
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