Hey, Employees Are Users Too!

Brought to you by The User Experience Group

At this event delegates will explore UX within the work place and the steps that need to be taken to bring this in line with the customers' experience when at home. How can we ensure a better experience for future workers?

About the event

No-one would argue that good UX isn't essential for customer on-boarding and retention in the B2C space. However, enterprise software has some catching up to do. We put up with sincerely horrible and unusable UIs when we're at work. Yet most employees are regular consumers too, and the difference of experience between work and home is more and more difficult to justify, from the users’ perspective.

Besides satisfaction, benefits for better UX include efficiency, so why is enterprise software still so poor in 2018? One often stated reason is security, but every piece of software needs to be secure - this isn't specific to enterprise. Is it because the problems are more complex in industry, and more difficult to design? Is it because software started to be used in the enterprise a long time ago, and there is a lot of legacy? Is it because the people in charge of buying enterprise software are not the actual users? Or, perhaps, designers are not excited about designing for enterprise? It doesn't matter. With greater mobility, comes the need for seamless experience.

Why are many tools employees have to use so incredibly clunky? No company can function without providing tools to their employees for various tasks such as claiming expenses, booking travel, time recording, etc. but the majority of these are difficult to use. There certainly seems to be a big gap between software people use privately as well as professionally. This UX workshop will explore why this is the case. We'll kick off the discussion with a number of inspiring speakers but the majority of time will be spent in hands-on workshops where delegates explore and identify needs and pain points through a technique called 'Experience Mapping' followed by a creative 'solutions thinking' session. All results will not only be shared on the day but also published as a CW blog.

With this session, we'll attempt to discover the reasons for such dichotomy, the steps that are taken to fix it, and debate the way we need to design for future workers.

You can follow @CambWireless on Twitter and tweet about this event using #CWUX.

SIG Champions

Marine Barbaroux - UX Designer, Arm

Marine is a digital product and service designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software and now applies her skills to ensure great user experiences at Cambridge Consultants. She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Geoff McCormick -

Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world's most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design. His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples' hearts and minds.

Leo Poll - President Akendi UK/Europe, Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

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Location info

The Bradfield Centre, The Bradfield Centre, 184 Cambridge Science Park Milton Road, Cambridge CB4 0GA

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