How to build your thought leadership for the Chinese markets

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Started in April,'s China weekly webinar series is designed to be practical yet insightful, and by focusing on one topic each time, these half-hour sessions are easily digestible for busy business owners and executives.

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About the event

Trust matters hugely in China. Having strong company branding and a trusted image will help you win the hearts of your customers and ultimately drive sales. According to Edelman Trust Barometer 2020, 69% of Chinese consumers agree that “trust is more important today than in the past”. Almost 9 in 10 people said they have started using a new brand because of the innovative or compassionate way they have responded to the pandemic.
At this weekly webinar, our Co-Founder Jiao Li and Sally Yip, PR and Branding Expert will cover: 
• Effective tips on building your thought leadership and long-term trust 
• Dos and don'ts 
• How to create an effective China PR campaign


Sally Maier-Yip PR and Branding Expert
Sally Maier-Yip has 16 years' solid experience and proven records in devising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.  Sally is the Founder and Managing Director of a UK's leading China Luxury & Property PR and Comms agency, 11K Consulting, a vetted service provider of


Jiao Li Co-Founder,
Jiao is a highly experienced eCommerce and digital marketing specialist. Having previously spent six years working as E-Commerce and Digital Manager in Unilever in both UK and China, she actively assists clients with their China-related market research, strategy development and digital marketing initiatives.

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