How to build your thought leadership for the Chinese markets

Brought to you by Crayfish.io

Started in April, Crayfish.io's China weekly webinar series is designed to be practical yet insightful, and by focusing on one topic each time, these half-hour sessions are easily digestible for busy business owners and executives.

Registration for this event is now closed.

About the event

Trust matters hugely in China. Having strong company branding and a trusted image will help you win the hearts of your customers and ultimately drive sales. According to Edelman Trust Barometer 2020, 69% of Chinese consumers agree that “trust is more important today than in the past”. Almost 9 in 10 people said they have started using a new brand because of the innovative or compassionate way they have responded to the pandemic.
 
At this Crayfish.io weekly webinar, our Co-Founder Jiao Li and Sally Yip, PR and Branding Expert will cover: 
• Effective tips on building your thought leadership and long-term trust 
• Dos and don'ts 
• How to create an effective China PR campaign

Speaker

Sally Maier-Yip PR and Branding Expert
Sally Maier-Yip has 16 years' solid experience and proven records in devising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.  Sally is the Founder and Managing Director of a UK's leading China Luxury & Property PR and Comms agency, 11K Consulting, a vetted service provider of Crayfish.io.

Host

Jiao Li Co-Founder, Crayfish.io
Jiao is a highly experienced eCommerce and digital marketing specialist. Having previously spent six years working as E-Commerce and Digital Manager in Unilever in both UK and China, she actively assists clients with their China-related market research, strategy development and digital marketing initiatives.

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