At the heart of most start-up companies is a great idea, which is often the company’s most valuable asset. But without the protection of a patent or trade mark, those assets are vulnerable.

But what, exactly, can be protected by a trade mark or patent? Understanding and identifying IP can be challenging, but securing IP can be crucial for early-stage businesses looking for funding.

In this virtual event, Appleyard Lees patent attorney Paul Beynon and trade mark attorney Rachel Garrod will run a mock IP audit, with partner Richard Bray playing the part of a start-up client.

Our fictional start-up company has promising tech and is building a distinctive brand. Its owner is navigating the issues that real-life start-ups face, every day.

Our discussion will include:

Identifying protectable IP | Obtaining patents or trademarks, or registering designs | Common myths and misconceptions about IP | The value of IP | Other legal considerations

Please sign-up for the event in the normal way if you cannot attend but would like to receive a recording post-webinar.

Please note, this event is free to attend but places are limited. Sign up quickly to avoid disappointment.