Run your first Google Ads campaign like a pro: the beginner's checklist

Brought to you by CW (Cambridge Wireless)

A step by step guide to thinking through your first Google Ads campaign. We’ll show you where to start your planning and what to consider to get brilliant, targeted results.

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About the event

This session isn’t a technical tutorial. Instead, you’ll learn how to think strategically and design your campaign with specific results in mind.

How do you define your objectives? How do you determine your audience? Which keywords should you use? We’ll teach you how to think about these and more key questions.

Course Outcomes:

By the end of the session, you’ll be able to critically break down your Google Ads campaign, justify the choices behind your campaign design, and have the confidence to implement it.

Why should you choose this course?

The internet teems with marketing content competing for attention. How can you cut though the noise to attract the best audience for your business?

Enter Google Ads, one of the most powerful mediums for paid advertising. In this session, you'll learn to plan, design, and implement a winning campaign.

Who should attend?

Assistants, executives, officers and managers in marketing, communications, content and strategy roles.
If you already know of Google Ads but never actually used it, then this session is for you.

About Sookio

Sookio is an award-winning digital marketing agency based in Cambridge, UK. Our focus is on content: copywriting, social media, video and design, coupled with expert strategy and training to help your business become confident from within.

Sookio’s Digital Strategist Clark Chapman will run the session and share his valuable knowledge and first-hand expertise from running various Google Ads campaigns in different sectors, including tech, education and public services.

You can follow @Sookio on Twitter. Learn more

You can follow @CambWireless on Twitter and tweet about this event using #CWTechTrain.

In partnership with Sookio

Sookio is a digital agency based in Cambridge

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The information supplied below may be subject to change before the event.


Introduction – What is PPC? Why should you use it?


Session 1

- Defining your audience for Google Ads
- Keyword research tips
- How much do I spend?
- Campaign structure – Ad groups and ads




Session 2

- The art and science of Google Ads writing
- Ways to get your landing page ready
- Key metrics explained






Clark Chapman - Digital Strategist, Sookio

Clark Chapman is Digital Strategist at Sookio, producing sharp digital strategies and running successful ad campaigns for businesses.

With over 7 years in communications and marketing roles, his work highlights include projects like a podcast ad campaign that helped generate 10k+ downloads and adding a boost of 50k visits to an education client's website with Google Ads. Clark delivers strong results to clients by taking the time to really understand their offering and keeping a firm focus on the big picture.

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