Shaping a scaleup business for the 21st Century workforce

Brought to you by The Business Group

Join the Business SIG for an evening panel discussion of what your business needs to do to be attractive (#nofilter) to the upcoming generation of technology leaders.

About the event

Millennials have professionally come of age and are offering volumes of skills, character and experience to the business community. Yet with 47% of telecommunications professionals over the age of 50 (The Engineers Survey, 2018) and still only 28% of the digital workforce under the age of 35 (Tech Nation, 2018), many companies remain unsure how to shape their business culture to attract and retain the best emerging talent. The challenge is even harder if you are in a scaling business.

What can you do to compete in this highly competitive job market to ensure you secure the next generation of talent needed for your business’ success?

At this event millennials will share what drives their employment decision-making and #MondayMotivation, and experienced recruiters will outline what has worked when helping firms access young high flyers. We will explore how the next generation of engineers and business leaders see the future in terms of funding, team building, commercials, engineering management, international operations and more.

This event will feature an opening talk by Irene Graham, CEO of the ScaleUp Institute a who will provide an overview of the issues to be addressed and will be followed by an interactive panel session. The panel will include:

• Rajani Rao, Senior Engineer, u-blox
• Christie Civetta, Simprints
• Collette Johnson, GeoSpock
• Helena Berry, Cambridge Enterprise

Further panellists to be announced shortly

Starting at 5.30pm, with the session starting at 18:00, the event will conclude with further networking over drinks and pizza.

Employees of CW member organisations can attend this event for free. You will need to be logged into your CW account to access your free ticket – log in (or reset your password) here.

Tickets for non-members are £75 plus VAT. CW membership may be more cost effective for your organisation than fully priced tickets – find out more about CW membership benefits.

LIMITED FREE PLACES AVAILABLE for non-members who are under 35 and for organisations of less than 5 employees.  CW wants to engage with, and foster the next generation of technologists, engineers and academics. If you would like to register for one of these tickets, then please email to receive a discount code.

You can follow @CambWireless on Twitter and tweet about this event using #CWBusiness.


Helena Berry - Marketing Executive, Cambridge Enterprise

Helena Berry is a Marketing Executive at Cambridge Enterprise, who exists to help the University of Cambridge’s innovators, experts and entrepreneurs make their ideas more commercially successful for the benefit of society, the economy, the individual and the University. As a marketer Helena has worked for a variety of different companies including City & Country, a luxury property developer, where she led their digital comms and website redesign and Arkessa, a leading IoT and M2M service provider. In addition to a First Class Business degree from the University of Hull, she also holds the CIM Diploma in Professional Marketing with a digital specialism. Her key focus is to develop innovative marketing strategies that enable companies to tell their story to the right people, in the right place and at the right time.

Collette Johnson - Head of Marketing, GeoSpock

Collette works for GeoSpock leading the company’s global marketing. Her previous experience includes working Plextek leading their corporate marketing, she also worked at NHS innovations with a lead role in bringing together industry and clinical organisations for product adoption and also was the programme lead for the national SBRI Healthcare programmes, whilst in this role she focussed on the connected healthcare sector and developed a network bringing together, industry, clinical and academic stakeholders. Her experience also includes a strategic role at Cambridge Consultants for world leading corporate organisations and highly innovative start-ups.

Rajani Rao - Senior Engineer, u-blox UK

Rajani works for U-Blox as a Senior Engineer, architecting and developing cutting edge IOT and security solutions for wireless systems. As a certified AWS Solutions Architect, Rajani  designs highly available, scalable and serverless cloud services for U-Blox. She has over 20 years of software and engineering experience in companies including Philips, NXP Semiconductors and Geotate. Having worked with a variety of teams and work cultures in various countries including India, France, Italy, Switzerland, Netherlands and the UK, she has built on a vast array of experiences and challenges along the way. Throughout her career Rajani has worked on first-of-a-kind projects. This entails quickly getting up to speed, coming up with novel solutions to engineering problems and delivering  functional prototypes/products. This taps into Rajani's natural curiosity and desire to keep up with latest technology trends. Rajani was awarded the golden leaf award at Philips for innovation and excellence.

SIG Champions

Ann Fisher - Co-Founder, Bailey Fisher Executive Search

Ann co-founded Bailey Fisher Executive Search in 1998 and is the founder of Women 4 Technology, a networking forum for over 1500 international female entrepreneurs, investors and business leaders in the technology sector. Ann has over 20 years' experience in executive search, focusing on Technology and Professional Services. Ann is highly adept at building senior management teams for fast-paced innovative technology companies. In recognition of Ann's extensive business network, she was nominated as one of the Top 25 Most Influential Business People in the Cambridge Technology Cluster. Ann is a mentor on the Techstars Barclays Accelerator; a member of the Astia Global Advisory Board, a US organisation dedicated to the success of high-potential growth ventures, and a member of the Cambridge Campaign Committee for the Arthur Rank Hospice Charity. Ann leads the business development activities in Bailey Fisher, as well as supporting the Partners with the delivery of key mandates. Prior to co-founding Bailey Fisher, Ann set up her first recruitment business at the age of 27, which she built to a successful exit within 5 years. Ann started her commercial career as Head of Finance with an early-stage software house in London, having trained with a Top 10 Manchester-based accountancy firm.

Soraya Jones - Director of Communications & Partnerships, Invested Investor, Innovation Ambassador, The Bradfield Centre

Soraya Jones is currently the Innovation Ambassador for the Bradfield Centre in Cambridge as well as the Director of Communications and Partnerships at the Invested Investor, a social venture that aims to increase the success rate of entrepreneurs and investors. After many years as part of the senior leadership team of Tribal Technology (part of Tribal Group Plc), Soraya became the CEO of Cambridge Wireless (CW) from 2007 to 2015, where she was successful in growing the business from a one-person company to a membership cluster of over  425 companies  and 20 industry-focused Special Interest Groups, making it one of the premier tech clusters in the UK. She stepped down in 2015 to pursue other ventures including becoming an entrepreneur-in-residence, board members and mentors to various organisations and start-ups. Previously she was also the Innovate UK Women in Innovation Ambassador, and a board member of the Knowledge Transfer Network (KTN). Born in Malaysia, Soraya holds  BSc and MSc degrees from Indiana University, USA, and a PhD from the University of Cambridge.

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Mike Price - Chair and Owner, MPA Group

Mike qualified as an accountant some 25 years ago. He developed his career around his passion, technology, working in financial and general management. This career was cut short in 2004 when Mike was hit by joy riders, the resulting spinal injuries making a ‘normal’ job all but impossible. Mike is Chairman and Founder of MPA Group. The company, incorporated in 2007, quickly established itself as a leader in accounting, tax and business consulting exclusively for the technology sector. The company has grown rapidly and it’s 75 employees now serve over 850 clients throughout the UK. Outside of work, Mike spends his time with an extended family of three daughters and two spaniels. Mike has a keen (some would say obsessive) interest in triathlon. The current challenge is to set a new world record for the most half Ironman events completed in 12 months.

Event Location

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Location info

Bradfield Centre, 184 Cambridge Science Park, Milton Road, Milton, Cambridge, CB4 0GA

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