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Strategy for 2022

Brought to you by CW (Cambridge Wireless)

The tech sector changes in a blink of an eye so how can you plan a digital marketing strategy with so many variables to consider? Aimed at marketers working in tech & innovation, this session explores how to map out your digital marketing activity without being tied down to a rigid structure.

Registration for this event is now closed.

About the event

This lunchtime webinar, led by Sookio’s Digital Strategist Clark Chapman, will cover:

  • What to include in your marketing strategy
  • Determining your objectives and setting clear goals
  • Accountability and measuring success
  • Common challenges in the tech industry and the trends we see ahead
  • The right balance between planning and flexibility

You can follow @CambWireless on Twitter and tweet about this event using #CWwebinar.

In collaboration with Sookio

Sookio is a digital marketing agency based in Cambridge and specialising in content creation, strategy and training.

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Clark Chapman - Digital Strategist, Sookio

Clark Chapman is Digital Strategist at Sookio, producing sharp digital strategies and running successful ad campaigns for businesses.

With over 7 years in communications and marketing roles, his work highlights include projects like a podcast ad campaign that helped generate 10k+ downloads and adding a boost of 50k visits to an education client's website with Google Ads. Clark delivers strong results to clients by taking the time to really understand their offering and keeping a firm focus on the big picture.

Sue Keogh - Director, Sookio

Sue started her career in BBC radio production, at a time when the shift from analogue to digital was taking shape. After time spent as Project Manager for and a homepage editor for Yahoo and Aol, she founded creative agency Sookio in 2008. From their creative hub on Mill Road, they offer content creation such as copywriting, video, social media, and podcasting, coupled with strategy and training to clients predominantly in education, life sciences, tech, and healthcare.

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