Transformational Storytelling: Engaging and activating key audiences

Brought to you by StoryLab Research Institute, Anglia Ruskin University

An intensive full-day training course combining theory and practice to help communicators and marketers develop diverse, multi-modal stories with impact. The workshop includes a hands-on experimental immersive technology session so places are strictly limited to 18.

About the event

As the Fourth Industrial Revolution rapidly changes how people live, work, and communicate,
the human currency of storytelling has never been more important nor the tools more varied.

This full day course is designed to help communicators apply story led thinking to help their
organisation cut through the noise and connect with and activate key audiences to deliver
measurable outcomes.

We will explore how we can utilise and combine new technologies to build powerful new
narratives, create immersive and interactive experiences, and deepen engagement and
advocacy. Participants will work together in small groups to design purposeful story pathways
and experiment with 360 film, audio soundscapes and 3D data visualisation.

Who should attend?

The course is aimed at professional communicators from the private, public and third sectors
including those working in external relations, public engagement, marketing, public relations,
change management and CSR and anyone with an interest in innovative storytelling

Outline Agenda

9.30am-10am: Registration and refreshments

10am - 11.30am: Telling stories with purpose

11.30am - 1pm: Creatintg narrative experiences

1pm - 2pm: Lunch and networking

2pm - 3pm: Designing multi-modal story pathways

3pm - 4:30pm: Practical lab: Audio, 360, Data Visualisation

4:30pm - 5pm: Showcase & final Q&A with refreshments

Course Leaders

Shreepali Patel, Director, StoryLab

Shreepali's practice-led research explores impactful multi-modal storytelling through new and emerging creative technology. Her work crosses genres, (documentary, drama, moving image, promos and commericals), platforms (multi-screen, cinema, exhibiton, interactive and immersive digital media) and sectors (healthcare, technology, sustainability, cultural identity, and human rights). She is a former BBC Producer/Director, BAFTA Award winning filmmaker and co-director of Emmy Award winning Eyeline Films.

Fabrizo Galeazzi, Research Fellow, StoryLab

Fabrizio has 15 years of experience in the application of digital methods and immersive media to cultural heritage documentation, interpretation and communication. Fabrizio's interdisciplinar yresearch involves data visulisation, audience interaction, and the development of virtual museums, as well as user experience and education. He is currently exploring how the integration of multimodal narratives and digital technologies can support people's understanding and engagement.

About StoryLab

StoryLab is an interdisciplinary research institute at Anglia Ruskin University dedicated to increasing creativity, accessibility and transparency in storytelling, and demonstrating its transofrmational potential. At StoryLab we interrogate and experiment with multimodal storytelling, immersive technology and diverse perspectives, to create original narrative experiences, and investigate their impact on individuals and society.

Pricing Structure

  • Early bird available until 15th November: £175 for members, £200 for non-members
  • Full price tickets £200 for members, £250 for non-members

Event Location

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Location info

Jerome Booth Music Therapy Centre, Young Street, Cambridge, CB1 2LZ

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