As the Fourth Industrial Revolution rapidly changes how people live, work, and communicate,
the human currency of storytelling has never been more important nor the tools more varied.
This full day course is designed to help communicators apply story led thinking to help their
organisation cut through the noise and connect with and activate key audiences to deliver
We will explore how we can utilise and combine new technologies to build powerful new
narratives, create immersive and interactive experiences, and deepen engagement and
advocacy. Participants will work together in small groups to design purposeful story pathways
and experiment with 360 film, audio soundscapes and 3D data visualisation.
Who should attend?
The course is aimed at professional communicators from the private, public and third sectors
including those working in external relations, public engagement, marketing, public relations,
change management and CSR and anyone with an interest in innovative storytelling
9.30am-10am: Registration and refreshments
10am - 11.30am: Telling stories with purpose
11.30am - 1pm: Creatintg narrative experiences
1pm - 2pm: Lunch and networking
2pm - 3pm: Designing multi-modal story pathways
3pm - 4:30pm: Practical lab: Audio, 360, Data Visualisation
4:30pm - 5pm: Showcase & final Q&A with refreshments
Shreepali Patel, Director, StoryLab
Shreepali's practice-led research explores impactful multi-modal storytelling through new and emerging creative technology. Her work crosses genres, (documentary, drama, moving image, promos and commericals), platforms (multi-screen, cinema, exhibiton, interactive and immersive digital media) and sectors (healthcare, technology, sustainability, cultural identity, and human rights). She is a former BBC Producer/Director, BAFTA Award winning filmmaker and co-director of Emmy Award winning Eyeline Films.
Fabrizo Galeazzi, Research Fellow, StoryLab
Fabrizio has 15 years of experience in the application of digital methods and immersive media to cultural heritage documentation, interpretation and communication. Fabrizio's interdisciplinar yresearch involves data visulisation, audience interaction, and the development of virtual museums, as well as user experience and education. He is currently exploring how the integration of multimodal narratives and digital technologies can support people's understanding and engagement.
StoryLab is an interdisciplinary research institute at Anglia Ruskin University dedicated to increasing creativity, accessibility and transparency in storytelling, and demonstrating its transofrmational potential. At StoryLab we interrogate and experiment with multimodal storytelling, immersive technology and diverse perspectives, to create original narrative experiences, and investigate their impact on individuals and society.
- Early bird available until 15th November: £175 for members, £200 for non-members
- Full price tickets £200 for members, £250 for non-members