In this course, you will learn how to research, capture and analyse experience journeys for customers and users. And then learn how to translate these insights to design improvements. It is evident that researching, mapping and designing for the complete product lifecycle, from initial product awareness to their recycling or service cancellation, is a critical factor in the success of products and services.
In this course, participants will acquire up-to-date knowledge and skills to:
- Learn what experience mapping of customer and user journeys is
- Gain an understanding of Experience Mapping Techniques and Principles
- Test your experience journeys with end users
- How to use experience maps as a tool for organisational change
Hands-on exercises will be used throughout the training session. More info, other dates and courses can be found here.
You can follow @akendi_uk on Twitter.