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WEBINAR: Innovation in uncertainty and scarcity - what we can learn from emerging market innovation

Brought to you by CW (Cambridge Wireless)

Disruption caused by Covid-19 has created a world of uncertainty & scarcity that we’re unused to in most developed markets. This webinar in collaboration with Ignite Exponential shares a framework developed in emerging markets that can help you innovate in the face of scarcity and uncertainty.

Registration for this event is now closed.

About the event

Businesses around the world have gone from a world of abundance to one of scarcity. Supply chains are disrupted. Finance is as uncertain as it has ever been. And yet most of the popular innovation and business tools share one common theme, an 'abundance mindset'. They help us to identify what customers 'really want' or they find new and more valuable ways to deliver that with technology or business models. But ultimately, they are rooted in the assumption that if you can create a 'better' thing, customers will find a way to your offering. So, if you're trying to innovate in the face of this uncertainty and scarcity, what can you do? 

There is an alternative. This webinar will share a simple but powerful framework and an accompanying mindset developed for innovating in emerging markets where scarcity is the norm. The framework can help you to understand the true barriers you’re facing to delivery and unleashing new innovation opportunities.

You can follow @CambWireless on Twitter and tweet about this event using #CWWebinar.

In collaboration with Ignite Exponential

We help you to adapt to disruption and build sustainable businesses. We are Ignite Exponential – Innovation, Strategy and Design partners.

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Alan Cucknell - Head of Innovation and Strategy, Ignite Exponential

Alan Cucknell leads Ignite Exponential, Plextek’s strategic innovation and design business unit. Initially trained as an engineer, and with a passion for design, he has two decades of experience working with stakeholder insight, new business models and disruptive technology in both developed and emerging markets to navigate uncertainty and create sustainable growth. Alan intentionally works across disciplines and industries to systematically navigate uncertainty and enable innovation with the transfer of insight, technologies and inspiration between otherwise unconnected spaces.

Martin Miller - Head of Design, Ignite Exponential

An award-winning, commercially-minded, ambitious and highly motivated Industrial Design & Innovation Leader with over 20 years of working experience. He has successfully developed a wide range of commercially successful and innovative products for many different sectors. He possesses a genuine passion for design and the process of innovation that surrounds it and has built his knowledge and success through exposure to many different styles of innovating and working. He treats the process much the same as the products he is creating and constantly looks for ways to adapt and fine-tune the existing processes. Building on the previous knowledge gained, looking where it can be improved to produce the best result possible.

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