POSTPONED Partnering for Success

Brought to you by Cambridge Wireless

This event has been postponed due to the escalating Corona virus situation

Registration for this event is now closed.

About the event

Due to the escalating Coronavirus situation this event has been postponed. For further info, please review CW’s Coronavirus Policy.


Today, businesses need to work collaboratively to compete successfully. At this event you will learn how your business can identify, secure and capitalise on the right strategic partnerships. The evening starts with networking and will feature speakers from multidisciplinary backgrounds.

Finding the right channel and strategic partnerships will make or break a company in today’s hypercompetitive environment. But how can you identify the right channel for your sales and marketing efforts? What might be the best partnerships for you to leverage? And ultimately, are you investing your resources effectively, or could a different partnership engagement approach boost your return on investment?

In this free evening event, speakers from multidisciplinary backgrounds will cover:

  • How to establish Product-Market Fit
  • How to then identify Product-Channel Fit
  • How to create a powerful Partnership Programme, looking at:
    • The lessons of why some brands have won big, while others have failed
    • An overview of the types of partnerships you should consider
    • How to set up a partnership engagement
    • How to build and launch a successful partnership programme

This event is free to attend, but space is limited so early registration is advisable.

Postponed from the 17/03/2020

You can follow @CambWireless on Twitter and tweet about this event using #Business.

Kindly Hosted by GeoSpock

Extreme-scale spatial big data platform company that provides analytics, visualisation & builds insight.

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Agenda

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The information supplied below may be subject to change before the event.

17:00

Registration and networking over refreshments

17:40

Introduction to CW from Simon Mead, CEO, CW (Cambridge Wireless)

17:45

Welcome from our event host GeoSpock, Richard Baker, CEO, GeoSpock

17:50

David Brown, VP Smart City & Urban Innovation, GeoSpock

'Preparing for partnering'

David will explore the toolkits used for partnering to help you in understanding your strategy and to make informed decisions to benefit both yours and your partners organisation. He will look at global tools and look at how to successfully scale these up.

18:05

Julian Sametinger, Senior Partner Development Manager, Startups, UK&I,

'Building Successful Go-To Market Partnerships'

Julian will share insights on Go-to market strategies for B2B startups from early stage to IPO and how AWS partners with B2B startups.

18:30

Alex Farrell, CEO, Workfinder

18:55

Panel session with additional speaker, Ben Peters, VP Products, FiveAI

Chaired by SIG Champion Mike Price, MPA

19:25

Closing remarks and event ends

Speakers

David Brown - Founding Director, Futurehand Ltd

David has spent the past 15 years helping start-up/scale-up companies in the UK build successful Customer Service, Customer Success, and Professional Services teams. He has done this mainly as a player/coach; initially working with customers himself and only building teams once he’s gained a clear understanding of what's needed to support the company's unique customer base.

In 2015, he used the knowledge gained from years of working in web analytics to found Adavow, an ad suppression platform that enables advertisers and ad networks to stop serving digital ads to consumers who have recently purchased a similar item, which increases digital budget efficiency by 10% or more.

David is a keen believer that the best way to become successful is to help others become successful and "What comes around, goes around."

Alex Farrell - CEO, Workfinder

Alex has spent her career in the online platform space, with a specialism in two sided marketplaces. She launched The IT Job Board in 1999, growing it to become the largest tech careers platform in Europe and selling the business in 2014 to Dice, a NYSE listed company. She subsequently launched Gift Wink, an online retail platform that used data and technology to match motivated gift buyers with the right gift at the right time. She sold the business in 2019 to DC Thomson, the owner of leading publishing titles such as the Stylist magazine and the Beano. She is currently the CEO at Workfinder, and their mission is to democratise work experience and bridge the skills gap. She is passionate about all things digital and is an angel investor in technology start-ups.

Ben Peters - VP Product, Five AI

Ben co-founded UK self-driving software startup, Five, in 2015 and amongst other responsibilities, leads a team of technical product managers tasked with defining what constitutes safe driving in urban enviorments. Previously, Ben was an executive responsible for product strategy at Neul, which pioneered the NB-IoT communications standard which was ratified by 3GPP in R13 and is now supported by over 20 of the world’s largest mobile network operators. Neul also developed leading IoT software and chipsets for NB-IoT, leading to its successful acquisition by Huawei in 2014. Before entering the start-up world he was a senior leader for 6 years in NXP Semiconductor’s automotive group, based in Germany. Ben began his career as a senior applications engineer at RF Solutions, working on machine communication systems. Ben is a graduate in Electronic Engineering from the University of Brighton and holds an MBA from the University of Warwick.

Julian Sametinger - Senior Partner Development Manager UK&I, Amazon

Julian works with strategic ISVs at AWS and helps them scale their business globally. Before joining AWS, he co-founded a FinTech company and has held senior roles with several technology startups.

Event Location

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Location info

GeoSpock, St Andrew's House, St Andrew's Road, Cambridge, CB4 1DL

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