Don’t miss this event where you hear about experiences from the traditional engineering companies that have implemented servitization models. Delegates will be challenged to consider how they can create revenues from 'connected services' rather than just 'boxes shipped' through the means of servitization.
Products currently have a higher service component than in earlier decades, known as servitization. This has long been seen as a way for manufacturers to change their business model beyond a single transaction to a recurring revenue stream, with many of these service models being enabled by machine-2-machine (M2M) communication, which is now mature enough to be considered by both large and small companies.
This event will bring together traditional engineering companies that have implemented servitization models, and technology providers to discuss how servitization may be implemented to evolve business models past a solitary transaction.
Delegates will have the option to attend the group sessions and be encouraged to deliberate topics in a series of interactive roundtable discussions:
- Changing Culture - changing culture to go from 'shipping boxes' to 'delivering services'
Chaired by Dr Howard Lightfoot, Research Fellow, Aston Business School - Financial/Business Models - is there a business case for your business model?
Chaired by Andrew Lawton Smith, Head of Enterprise, Wragge & Co - How to embed people into your customer? - What skills and characteristics will make this a success?
Chaired by Martin Higson, Alstom Transport - I didn't know you could do that...I didn't know you needed it!!! All components for M2M to enable servitization may be there but how can they fit together?
Chaired by Leo Poll, Akendi
Confirmed speakers for this event:
- Professor Tim Baines, Professor of Operations Strategy, Aston Business School
- Steve Shepherd, Executive Director, UKCeB
- Martin Higson, Operations Director, Alstom Transport
- Paul Green, Innovation Director, Arkessa
This event is FREE to members of Cambridge Wireless. Limited FREE Tickets for non-members are available so book now. To join Cambridge Wireless as a member and attend future events for free, please visit: www.cambridgewireless.co.uk/sign-up
Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 30. If you would like to register for one of these places, please register as a non-member and under job title please list your date of birth. We will then confirm if you have received a place within one week of the event.
We have limited sponsorship and display table opportunities available for this popular event so if you are interested in maximising your organisation’s profile, please contact sponsorship@cambridgewireless.co.uk for further information.
You can follow @CambWireless on Twitter and tweet about this event using #CWBusiness.