SaaS and Power-by-the Hour – Can These Principles Apply to your Business?

Brought to you by Cambridge Wireless

This half-day Birmingham event will discuss the benefits of servitization - a way for manufacturers to change their business model beyond a single transaction to a recurring revenue stream.

Registration for this event is now closed.

About the event

Don’t miss this event where you hear about experiences from the traditional engineering companies that have implemented servitization models. Delegates will be challenged to consider how they can create revenues from 'connected services' rather than just 'boxes shipped' through the means of servitization.

Products currently have a higher service component than in earlier decades, known as servitization. This has long been seen as a way for manufacturers to change their business model beyond a single transaction to a recurring revenue stream, with many of these service models being enabled by machine-2-machine (M2M) communication, which is now mature enough to be considered by both large and small companies.

This event will bring together traditional engineering companies that have implemented servitization models, and technology providers to discuss how servitization may be implemented to evolve business models past a solitary transaction.

Delegates will have the option to attend the group sessions and be encouraged to deliberate topics in a series of interactive roundtable discussions:

  • Changing Culture - changing culture to go from 'shipping boxes' to 'delivering services'
    Chaired by Dr Howard Lightfoot, Research Fellow, Aston Business School
  • Financial/Business Models - is there a business case for your business model?
    Chaired by Andrew Lawton Smith, Head of Enterprise, Wragge & Co
  • How to embed people into your customer? - What skills and characteristics will make this a success?
    Chaired by Martin Higson, Alstom Transport 
  • I didn't know you could do that...I didn't know you needed it!!! All components for M2M to enable servitization may be   there but how can they fit together?
    Chaired by Leo Poll, Akendi

Confirmed speakers for this event:

This event is FREE to members of Cambridge Wireless. Limited FREE Tickets for non-members are available so book now. To join Cambridge Wireless as a member and attend future events for free, please visit: www.cambridgewireless.co.uk/sign-up

Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 30. If you would like to register for one of these places, please register as a non-member and under job title please list your date of birth. We will then confirm if you have received a place within one week of the event.

We have limited sponsorship and display table opportunities available for this popular event so if you are interested in maximising your organisation’s profile, please contact sponsorship@cambridgewireless.co.uk for further information.   

You can follow @CambWireless on Twitter and tweet about this event using #CWBusiness.

In association with and supported by Aston University

View profile

Joint lunch sponsor Rohde and Schwarz

Rohde & Schwarz is one of the world's leading manufacturers of information and communications technology products for professional users.

View profile

Agenda

Expand all

The information supplied below may be subject to change before the event.

12:00

Registration, Lunch and Networking

13:00

Welcome and Introduction by SIG Champion, Kevin Coleman, Alliantus

13:05

Welcome from our joint lunch sponsor, Steven Edwards, Rohde & Schwarz

13:10

Welcome from our host Iain McKechnie, Aston Business School

13:15

Decoding Servitization; Professor Tim Baines, Professor of Operations Strategy, Aston Business School

In order to provide advanced services, and therefore benefit from the associated growth, organisations need to understand the nuances of 'servitizing' and the key changes they have to initiate in order to maximise the benefits. Tim will share how the principles applied successfully within large organisations can also be applied to SMEs across a number of sectors, specifically those manufacturing a product or creating value through software services.

13:30

Q&A

13:35

Thinking like a Customer; Martin Higson, Tram Operations Director – UK & Ireland, Alstom Transport

Success for an OEM doesn’t need to be confined to the contract to supply a Product! Often a more enduring (and profitable!) customer relationship comes from living in a ‘servitized world’ with your customer. However, this doesn’t come easy and takes a flexible and more customer intimate approach than most OEM’s are familiar with. This presentation outlines what ‘living’ in this unfamiliar world may entail.

13:50

Q&A

13:55

Business Driven Service Contracts - A Defence Perspective; Steve Shepherd, Executive Director, UKCeB

Steve Shepherd will seek to examine the current set of business drivers that are flowing from government, the MOD and from the Defence Industry that the Team Defence Support Services community must consider in our drive to provide more effective, agile and affordable support solutions for Defence capabilities. He will report on the joint UKCeB / MOD current priority strategic streams of work; Contracting for Support, Data & Information and People & Culture, explaining how Contracting for Support must balance the provision of services to achieve mission success and capability availability with an affordable through life cost.

14:10

Q&A

14:15

Serving the ‘Servitizer’ – a new angle on ‘My Dog has no Nose; Paul Green, Innovation Director, Arkessa

For every product that is turned into a service there needs to be some means of monitoring and effortlessly connecting it with some kind of management system. This is a field well known to Arkessa and Paul will relate some examples of the benefits and challenges from ten years experience of enabling the Servitization of a host of different products. We will also explore who owns the real value of this remotely connected data-rich environment – it is really the product manufacturer or someone entirely new to the value chain.

14:30

Q&A

14:35

Coffee Break & Networking

15:05

Group Discussions:

‘Changing Culture’ - Changing culture to go from ‘shipping boxes’ to delivering services. Led by Dr Howard Lightfoot, Research Fellow, Aston Business School

‘How to embed people into your customer?’ - What skills and characteristics will make this a success? Led by Martin Higson, Alstom Transport

15:50

Group Discussions:

‘Financial/Business Models’ - Is there a business case for your business model? Led by Andrew Lawton Smith, Head of Enterprise, Wragge & Co

‘I didn't know you could do that... I didn't know you needed it!!!’ - All components for M2M to enable servitization may be there but how can they fit together? Led by Leo Poll, Akendi

16:35

Panel Session with all speakers chaired by Clennell Collingwood, TTP

17:05

Closing remarks by SIG Champion / Networking

17:30

Fill in Evaluation Forms - Event Closes

Speakers

Tim Baines - Professor of Operations Strategy, Aston University

Paul Green - Creative Director, Iotics

Paul originated Arkessa in 2006 - the business that provides remote internet services to multitudes of machines. He is currently creating the services Arkessa will offer in five year's time. His professional life combined engineering and science has taken him through a variety of roles, including design and production engineering, business planning, marketing and corporate sales, mainly in the telecommunications sector. Interestingly, the first product he introduced to manufacture is now is in the Science Museum in London. A passionate and committed Christian, Paul is as excited about materials science and quantum physics as he is interested in railways, walking, skiing and the natural world.

Martin Higson - Tram Operations Director, Alstom Transport

Steve Shepherd - Executive Director, UKCeB

Event Location

Open in google maps

Location info

Aston Business School , Birmingham, B47ET

Related events

  • Cambridge Wireless

    Backhauling the Rural Mobile Broadband Service

    Register now
  • Cambridge Wireless

    Risk, perception, management and mitigation in RF Safety

    Register now
  • Cambridge Wireless

    Member Networking 2024

    Register now

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Reserve your place

Join the CW network

CW is a leading and vibrant community with a rapidly expanding network of nearly 400 companies across the globe interested in the development and application of wireless and mobile technologies to solve business problems.

Sign in to your account

Please sign in to your CW account to reserve a place at this event and to qualify for any member discounts.

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

i
Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*