Rachel Jones
- Director, Instrata
Rachel has over 20 years experience in creating breakthrough digital technologies, leading collaborative and multi-functional teams, developing client relationships and delivering excellence on global projects. Rachel founded Instrata in 2001 with the aim of helping organizations to evolve services and create new opportunities that deliver greater value by learning from their customers. Rachel has worked at two of the foremost pioneers of user-centered techniques in design, Xerox EuroPARC and Sapient (formerly E-lab). Rachel has a PhD in Computer Studies, over 30 international publications and has authored 10 patents.
Vaiva Kalnikaite
- Founder, Dovetailed
Dr Vaiva Kalnikaite is the founder of Dovetailed and an expert on behaviour design for human-machine interactions for artificial intelligence, internet of everything and digital environments. She holds a PhD in Human Computer Interaction and has worked for companies like Microsoft, PARC and GE. She recently appeared on BBC Click and in the Stylist Magazine. She is an RSA fellow.
Geoff McCormick
Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world's most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design. His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples' hearts and minds.
Peter is Founder & CEO of Vision Formers, the specialist consultancy that supports and mentors leaders of visionary technology businesses get product to market and turn ideas into reality.
Vision Formers works with start-ups and scale-ups, providing significant expertise in accelerating business growth through a focus on developing a robust product strategy, growing and coaching product and development teams, and providing operational excellence. Peter has a long track record of conceiving, developing and marketing successful technology-based solutions, deployed at scale, globally. Innovative products Peter has brought to market in digital, cloud, AI, consumer electronics and telecommunications have been used by countless millions of people on a daily basis globally, badged by the world’s leading digital and technology brands.
Peter also works with Digital Catapult as Programme Manager for UKTIN, working with partners and stakeholders to deliver UKTIN’s mission to transform the UK telecoms innovation ecosystem, capitalising on the country’s strengths in technology, academia, and entrepreneurialism, while positioning it for growth as new opportunities emerge in the industry.
Peter is a board member of CW (Cambridge Wireless), a Fellow of the IET, a Chartered Engineer, and a member of the Association of Business Mentors.