OSM Group creates compelling, intuitive and beautiful websites that deliver real, measurable results.

From product and brand promotion to booking systems, e-commerce solutions and major content management systems, our skillset and experience is extensive - we can deliver just about any type of software that lives in the cloud. Further to that, our smart, agile and robust software development practices ensure we deliver brilliant, robust solutions without the usual eye-watering costs.

Research & discovery

We engage in a collaborative round of research and discovery before we begin any design or technical commission. As well as gathering all of the information relevant to the project, we specifically define the project’s goals and its route to success. We immerse ourselves in our client's approach to their mission, market and competition. Developing a shared understanding of how a system is going to work is critical, and it's crucial to us to know our client's business inside and out. This is key to making sure that our products do exactly what they need to - can be effectively future proofed and delivered to budget. We do this early in the life of the project and it ensures that the project moves forward with the necessary focus.

User interface design

Usability is central to the success of any web project, and that’s why we’re so committed to producing elegant, compelling and user-centric designs. We use a rich combination of known usability theory, our technical skill and practical experience to create beautiful page layouts and assets that encompass all of the techniques the modern web has to offer. Our designers use all of the learning, research and planning from previous phases and create elegant, on-brand user interface designs using industry standard software packages.

Content development

Clear, engaging and concise copy is critical to keeping your audience engaged. Users interact with the web very differently than with other mediums - so it’s vital that any copy is appropriately engineered for the web. Our content producers are highly experienced in copy-writing for the Internet and will work with you to repurpose or rewrite your content inline with your project’s agreed content strategy.

Testing & deployment

All OSM Group websites and applications are subject to a vigorous round of testing and quality assurance prior to deployment. Browser compatibility testing, user testing, spell checking are just some of the checkpoints on our list. We’re committed to quality, and maintain that testing shouldn’t be seen as an afterthought.

Online marketing & visibility

There’s no getting around it - good web development takes investment. That’s just one of the reasons that it’s so important to make sure that your audience knows about your new digital project. We engineer and execute client specific social media and marketing campaigns that engage, nurture and grow your relationships with the people that need to know. That’s real value for our clients, and for their clients.

Support & training

We aren’t the type of agency that disappears and leaves you in the dark once the project’s live and the invoice is in the post. We work very closely with our clients post-deployment to ensure that all of the project’s stakeholders have the necessary training and support to ensure that the team are not just comfortable, but confident with the new system.

Measuring success

We use a variety of tools and techniques to monitor and evaluate the performance of your website - including user feedback, website traffic metrics, conversion rates, online revenue figures and search engine rankings. We will provide you with shared access to our tools so you can monitor progress in real-time.