Augmentra has entered into a pilot programme with Business Traveller magazine to publish a selection of Business Traveller guided city walking tours as downloadable routes within their ViewRanger GPS smartphone app.
With great quality street mapping for cities available on ViewRanger using web based mapping layers such as OpenStreetMap*, an initial selection of Business Traveller guides will be published for cities around the world.
Part of Business Traveller’s mission is to entertain corporate travellers, and make their travelling life easier, so its global editorial team create and publish short “city guides” which offer visitor’s a slice of local insight into the real nature of cities around the world, to help the time-pressed traveller get the most from their visit.
Publishing within the ViewRanger App means that the visitor gets all the expert guidance of the web based version in the palm of their hand, plus a route plan on the street map that can be easily followed on screen.
The initial selection of city guide routes includes Berlin, Brussels, Dublin, London (5 separate routes taking in Marylebone, Mayfair, Clerkenwell, South Bank & Victoria Embankment), Madrid, 2 routes in New York (Uptown Manhattan & Brooklyn) and 2 in Paris (Montmartre & Aligre).
Each comes with the walking route plus guidance, restaurant and nightlife tips, phone numbers & web links and is available to download for £1.50 per route. To find a Business Traveller route search using shortcode BTC.
Augmentra Ltd is the Cambridge UK based Angel funded software development company behind ViewRanger GPS, and is partnered with national mapping agencies across Europe including Ordnance Survey in the UK, BKG in Germany and with a range of content publishers, including National Geographic in North America.
ViewRanger GPS is their award winning mobile phone application which delivers GPS navigation, mapping and location-based content to outdoor activity enthusiasts and outdoor professionals worldwide.
ViewRanger has been running on a range of Symbian S60 mobile devices for over two years and in 2010 launched on Apple iOS (iPhone/iPad) and on Android OS. ViewRanger GPS uses global map coverage from Open sourced mapping, and can be upgraded to run premium topographic map data available for a growing number of countries, including Belgium, Finland, France, Germany, Great Britain, Holland, Ireland, parts of Italy, Norway, New Zealand, Slovenia, Sweden, Switzerland, USA.
Follow Augmentra at www.twitter.com/viewranger
Contact: Ian Pond - Chief Marketing Officer, ViewRanger firstname.lastname@example.org +447973 200006
*© 2011 OpenStreetMap, CC-BY-SA & contributors