Last chance to register!

CWTEC 2020: Demystifying the Edge is taking place tomorrow. Don't miss out, book your seat today

Amazon Alexa inspires the next generation of Innovators.

Press Release published by Form the Future CIC, under Artificial Intelligence / Machine learning, Education / Training, Innovation / Incubation, Mobile Applications, User Experience

Year 10 Cambridge LaunchPad Innovator students from Coleridge Community College, North Cambridge Academy and the Stephen Perse Foundation were invited by Amazon to take part in a day of practical activities. By giving students an insight into working for one of the leading technology businesses, Cambridge LaunchPad aims to encourage them to think about the possibilities available within the STEM industry.

Over the course of the day, students were led by a team of volunteers from a diverse range of job roles within Amazon. As the day progressed students had the opportunity to talk with ambassadors, all at varying stages of their careers, who were able to inform them about the wide range of education and career pathways that got them to where they are now.

David Hardcastle, Director Alexa Information at Amazon, said:

We’re always looking for ways to delight our customers by making Alexa even smarter, and Cambridge is home to many talented young people with creative, new ideas. It’s inspiring to see these bright students apply learnings from the classroom to real-life innovations like Alexa, and to see the enthusiasm they have for working in the technology industry.

Hands on tasks were designed to get students thinking about how the skills they learn at school may be used in a real-life application. These activities included learning about how Amazon use innovation to design new products and get them to market, the basics of coding language Python and creating new skills for an Alexa-enabled device.

Teams were tasked to develop a new skill for an Alexa-enabled device, that could help them in their everyday lives. Some of the ideas included a gift generator: Alexa is given some factors e.g. art lover and suggests gifts; a recipe skill: you tell Alexa what ingredients you have, and she makes suggestions; and a musical game in which the user asks Alexa for a genre and decade and the winning player is the one who can finish the lyrics the fastest.

The students enjoyed the chance to gain new skills, a Year 10 student from Coleridge Community College, said:

It was a really fascinating day and I feel intrigued about what I learnt. I learned some basics of coding and got the opportunity to meet new people and gain new knowledge. The information I’ve picked up today will definitely be helpful in my everyday life.

Throughout the day students were observed on how well they had understood the Cambridge LaunchPad core values. As Innovator students take part as mixed school teams some of the most important ‘soft skills’ developed during the day were communication, problem solving and teamwork. As a key factor to the success of Amazon, innovation also played a huge part in the day’s activities. Students who best displayed and developed these attributes were invited on an educational prize trip to be held at the end of the year.

Molly Askham, STEM Outreach Co-ordinator from Form the Future CIC, said:

The students today showed great creativity and innovation. It can be difficult to work with others you have not met before, but every team rose to the challenge, something they will face in their working careers, and had some amazing ideas for their Alexa skills.

If you want to find out more about how we are educating, exciting and empower young people with STEM, please contact us at

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*