How to make influencer marketing work for your life science organisation

Member News published by KISS, under Marketing, PR, Social Media

KISS is collaborating with One Nucleus, the not-for-profit Life Sciences & Healthcare membership organisation, to host an event in Cambridge on January 29th offering insights and advice on influencer marketing within the life science and biotech arena.

During this session KISS will explore what makes an influencer, what role they play within your business objectives and why influencers can help to build better, longer-lasting relationships and generate greater engagement with your target audience.

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their reputation on social media and the trust they hold with their audience. An influencer can be a chemist on Instagram, or a well-read cybersecurity blogger who tweets, or a respected CEO on LinkedIn. Within any industry, there are influential people—you just have to find them. 

Telling a powerful story is the most effective way to create a deeper emotional connection with customers. Social media is saturated. Brands fight for their share of voice, making it increasingly difficult to stand out from the crowd. As a result, influencer engagement is increasingly becoming a central part of the PR brief.

8:00 Registration and tea/coffee/pastries on arrival
8:15 Welcome from hosts
8:20 Presentation: Insights into the use of influencer marketing in the life science sector utilising data collected from stakeholder interviews and wider surveys.
9:20 Final Remarks
9:30 Networking
10:00 Close
This event is complimentary, but please still register to secure your place.
You can book your place here

January 29th, 2020 8:00 AM to 10:00 AM

One Nucleus Limited
The Portway
Granta Park
Cambridge, Cambridgeshire CB21 6GS
United Kingdom

Phone: 01223 896450
Phone: 01223 896456

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