INEOS TEAM UK and Coderus partner to create high-performance solutions for America’s Cup campaign

Member News published by Coderus, under Handsets / Connected Devices, Innovation / Incubation, Mobile Applications, Product Design, Technical Consultancy

INEOS TEAM UK, the British Challenger for the 36th America’s Cup, is proud to announce a continued collaboration with Coderus, a specialist in technical software development. Coderus, based at the high-tech Innovation Martlesham cluster at Adastral Parkin Suffolk, will use their expertise to offer unique high-performance solutions that deliver data to the sailing and performance teams. Software and systems experts will also be embedded within the team at the HQ in Portsmouth.

The America’s Cup is a 50% design and 50% sporting challenge, constantly pushing the boundaries of design and technology. The next edition takes place in Auckland in 2021 in 75-foot foiling monohulls and together the team and Coderus will build technology to enable fast tactical and strategic decision making out on the water. There have been 22 previous British Challengers since the first race back in 1851 but Britain has never won the America’s Cup.  

Coderus worked collaboratively with engineers from the British Challenger during the team’s campaign for the 35th America’s Cup, developing a ‘tactical app’ used onboard by Tactician, Giles Scott, a Rio 2016 Olympic Champion. The device provided fast and accurate tactical information to the crew whilst working at their maximum heart rate.

It’s terrific to have Coderus back with us and working on the next iteration of our onboard tactical and sailing data solutions. They did a great job last time, and we know that their software expertise and support will give us a performance advantage.

Nick Holroyd, Technical Director INEOS TEAM UK. 

Mark Thomas, CEO of Coderus said:

We are incredibly honoured to be part of INEOS TEAM UK for a second time in order to deliver high-performance results for such a prestigious race as the America’s Cup. Our last collaboration with the British America’s Cup team provided tech-based solutions to help the sailing crew reach their goal. As official partners we are excited to be a small part of their team at this flagship project for Coderus.

The team are currently working towards launching their first AC75 race boat this summer in the UK.  

About Coderus

Coderus is a software design engineering firm, based at the high-tech Innovation Martlesham cluster at Adastral Park, Suffolk. Specialising in embedded (sensors) and mobile design, Coderus provides high performance, high resilience solutions to help businesses make the most of their hardware and tech.

Coderus’ work includes app development, embedded software solutions, and creating state-of-the-art platforms and interfaces. Covering the entire project lifecycle, from prototype through to production, Coderus’s strapline is ‘Enabling the Internet of Everything’ which neatly sums up what they are about. The connected world is no longer just about devices, but interconnectivity – and Coderus have the technology and know-how to deliver safe, robust and user-friendly solutions across IoT, Marine, Automotive, connected homes to name but a few.

Obsessed with quality, Coderus invested heavily to achieve its ISO9001 and ISO27001 accreditations, an ongoing process to ensure that Coderus solutions uphold the highest standards and protocols. In today’s fast changing and fragmented IoT landscape, this dedication to information quality reassures clients, suppliers and employees alike.

In its six year history, Coderus has won prestigious contracts including work with high-end manufacturers Bowers & Wilkins, and the Land Rover BAR yachting team. A founder member of the innovation Martlesham cluster, Coderus also has a robust record of work with fellow IM companies such as GlazeAlarm, as well as onsite neighbours, BT and BT Openreach. 


INEOS, one of the world's largest manufacturing companies, has formed INEOS TEAM UK to challenge for the 36th America's Cup to be held in New Zealand in 2021. INEOS has partnered with Sir Ben Ainslie, the most successful Olympic sailor in history, to skipper INEOS TEAM UK. The team will represent the Royal Yacht Squadron's affiliated club, Royal Yacht Squadron Racing, to take on the greatest challenge in sport. INEOS TEAM UK will use its world class technologies and manufacturing know-how to develop an internationally competitive race boat, giving the best possible chance to bring the oldest international sporting trophy and sailing's premier contest back to Britain for the first time.

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