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Member News published by St John's Innovation Centre, under Augmented, Virtual & Mixed Reality, Displays, Mobile Entertainment & Digital Media, Multimedia (e.g. MMS, VoLTE)

Innovate UK’s Global Business Innovation Programme (GBIP), delivered by Enterprise Europe Network (EEN), is organising a programme visit to Silicon Valley and South By Southwest (SXSW) 2020 conference in March 2020 to foster collaboration and partnerships between the UK and US businesses in immersive technology sectors.

Areas of focus

  • Immersive Technology
  • Augmented Reality
  • Virtual Reality
  • Mixed Reality
  • Haptics
  • Advanced Visualisations
  • Digital Signage
  • Other sensory interfaces

New immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – including entertainment, sports, museums, shops and classrooms. They will fundamentally change products and services in the next 20 years and transform how we experience the world. This presents the UK Creative Industries with a unique opportunity for significant additional growth.

This programme is designed to showcase innovative UK businesses to the US market and help build relationships with partners in the region. The fully-funded programme consists of a preparation phase in the UK, a 6-day visit to San Francisco & SXSW in Austin, and subsequent follow-up support to help your business accelerate growth.

Key Dates

Deadline for Applications: 11 December 2019

Visit Dates: 12-17 March 2020 (excluding travel)
Pre-visit Briefing: 11 February 2020
Post-visit briefing: June 2020 

Benefits of the Programme

  • Get a better understanding of the challenges and opportunities in doing business in the US
  • Improve your company pitches for international partners and investors
  • Attend a 6-day visit (excluding travel days) with fully funded flights, accommodation, in-market activities and participate in SXSW
  • Meet with businesses, innovation hubs, academic institutions and other key stakeholders to gain market knowledge, industry insights and build potential innovation partnerships


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