cofinitive has grown its award-winning PR and communications team with two new senior appointments as demand for its services grows.
Emma brings 25 years’ marketing experience to the Burwell-based consultancy as well as her self-confessed passion for technology. Having managed all aspects of marketing for a number of technology, IT and telecoms companies, she boasts a broad, in-house marketing knowledge, and will be responsible for the account management of select clients.
Steve joins cofinitive after an extensive career working in the tech, retail, ecommerce, entertainment and charity sectors. He has worked with many leading brands and has delivered impactful marketing campaigns for premium technology brands, including Apple, Sony, Toshiba, Intel, and Microsoft. Steve will be responsible for creating innovative client campaigns and strategies, as well as new business development.
Steve says: “It is very exciting to be joining this highly respected team at such a poignant time in the company’s growth. Not only does cofinitive work with the most exciting companies that are poised to make a difference in the world, but it also has a strong pay-it-forward ethos – a philosophy that resonates with me as it’s something I have always supported during my career.”
Emma adds: “I am really looking forward to working with all the inspiring and innovative businesses that cofinitive is involved with – and, of course, thrilled to be joining such an energetic and spirited team at a time of growth.”
Earlier this year, cofinitive was named as a finalist amongst the world’s elite PR agencies in the prestigious CIPR Excellence 2020 Awards.
The CIPR Excellence Awards – hosted by the Chartered Institute of Public Relations – are the PR industry’s leading awards, recognising and rewarding the phenomenal work of PR agencies, teams and individuals internationally.
In reaching their decision, the judging panel, made up of a team of 60 experienced PR doyens, considered cofinitive’s pay-it-forward ethos and contributions to the Cambridge eco-system – including our annual #21toWatch campaign which we use to celebrate and promote the outstanding individuals, companies and innovations from our region.
cofinitive founder and director, Faye Holland said: “I am absolutely delighted to welcome Steve and Emma to the cofinitive team. Their vast range of experience will further support our commitment to creating impact and the best return for our clients as the business continues to grow.”