cofinitive has been shortlisted for the ‘Best Use of Content’ award in the CIPR PRide Awards, for an integrated and intensive four-month PR campaign for client Kao Data.
The CIPR PRide awards shine the spotlight on the best PR teams and campaigns in nine of the UK’s regions. The ‘Best Use of Content’ award recognises the most original and effective use of content in a successful public relations campaign or project.
For Kao Data this included a series of content-driven features, thought leaders and integrated social media campaigns, and immersing their client in three major technology awards across the region. They also created and delivered a select roundtable event exploring how supercomputing innovation will impact science and technology advancement in Cambridge.
cofinitive Founder and Director, Faye Holland was thrilled to hear the announcement, saying “It is great to be shortlisted once again having previously won ‘Best Use of Content’ for our work with SmithsonHill. We create content with a specific purpose, ensuring that it reaches the right people at the right time. Being recognised by a panel of industry peers for executing strategy, something we do every day, is especially rewarding for the whole team.”
The award winners will be announced at the CIPR Anglia, Thames and Chiltern Virtual Pride Awards Ceremony on Tuesday 5th October 2021.