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New training webinars launched for Spring 2022

CW News published by CW (Cambridge Wireless)

The CW Team are collaborating with award-winning digital maketing agency, Sookio, on a series of training sessions in Spring 2022 targeted at marketing professionals in the technology industry.

If you're looking to give your marketing skills a refresh for 2022, look no further than these four training webinars. Each one starts at 1PM and at 45 minutes long fits comfortably within your lunch break. Pick from the following topics:

Strategy for 2022

Wednesday 19 January, 1PM, online

Sookio’s Digital Strategist, Clark Chapman, will cover:

  • What to include in your marketing strategy
  • Determining your objectives and setting clear goals
  • Accountability and measuring success
  • Common challenges in the tech industry and the trends we see ahead
  • The right balance between planning and flexibility

Content creation

Wednesday 26 January, 1PM, online

Sookio's Communications Manager, Marisa, will cover:

  • How to identify opportunities for winning content
  • Using content to differentiate your company from your competition
  • How to create engaging content that solidifies, rather than undermines, your brand's authority
  • Producing content for conversion

Copywriting for tech companies

Wednesday 2 February, 1PM, online

Sookio’s Copywriter, Naomi Vowles, will cover:

  • How to identify your key messaging
  • Jargon vs simple language: what's the best way to write and when?
  • Showcasing the exciting side of your product (or service)
  • How to make your writing tight and free from unnecessary padding

Using video for your business

Wednesday 9 February, 1PM, online

Sookio’s Head of Production, Matt Harris, will cover:

  • Which formats work best in the tech sector and why
  • What to consider when choosing a video format for your business
  • The importance of captions for accessibility and SEO

More details on the training webinars

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