Call for tech companies: AB InBev Digital Packaging Pitching Competition

Member News published by CPI , under Innovation / Incubation, Manufacturing

Call for SMEs, entrepreneurs and technology providers to deliver a 10-minute creative solution ​“pitch” which addresses the digital packaging challenge posed by AB InBev

CPI has announced a pitching competition aimed at innovative technology SMEs and businesses that will be held during the Industry Day 2021.

This is a unique opportunity to gain access to leaders in research, technology innovation, and manufacturing who are active today in printed, flexible and large-area electronics.

AB InBev Digital Packaging Challenge

Are you an SME or a Technology Provider? If so, you are invited to participate in AB InBev’s digital packaging challenge, a live pitching session at the CPI Industry Day which encourages SMEs, entrepreneurs, and technology providers to deliver a 10-minute creative solution ​“pitch” which addresses the digital packaging challenge posed by AB InBev.

The challenge set is as follows:

Applying sensors or digital technology to returnable crates. Please click here to view a presentation prepared by AB InBev which describes the crate use case in more detail. This will help you in providing a solution for the AB InBev challenge.

The pitch should consist of one or more of the following topics:

  • Enables crates to be traceable.
  • Enables life cycle assessment of the crates.
  • Provides consumer engagement with the product and one of AB InBev’s beer brands.
  • Provides customisable branding and promotional panels on the crate.
  • Encourages the use of loyalty programs.

The solution needs to provide the consumer with easier access to RGBs (Returnable Glass Bottles) and the ability to return these in an efficient manner, whilst also providing tracking functionality. We are looking for electronics-related solutions. If your solution involves QR Code, please, be sure that it surpasses current state-of-the-art.

For the evaluation criteria, the following topics will be taken into consideration:

  • Both the sustainability impact and benefits of the solution
  • The flexibility of the solution. Is it possible to scale the solution with no geographic limitations?
  • Is the solution customer orientated? Why would the consumer carry out your solution?
  • What benefits does the solution provide in the form of data? How can this data be used to provide benefits for the consumer and other supply chain partners?

The pitching event is taking place at the CPI Industry Day online event on 23rd February 2021. Registration for the event is free. If you wish to provide a pitch to AB InBev, you need to display your intent by completing the submission form, by no later than Thursday 4th February 2021. Apply Here

The winner will have the opportunity to collaborate and nurture your solution with the world’s largest beer company as the ultimate prize, and if you have any questions are would like to send any supporting information please email steven.​bagshaw@​uk-​cpi.​com


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