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  • A Spring in Cofinitive's Step

    We’re only into the fourth month of 2019 but it has been a busy start to the year. There have already been so many highlights, for us and our clients.

    added by Cofinitive 4 min Read
  • Don’t fail at the final hurdle – why hashtags matter

    I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, some great freebies and some even savvier sales talk. But, as I was tweeting my way round, I was surprised at the lack of ‘on stand’ awareness of twitter handles or campaign hashtags.

    added by KISS 2 min Read
  • New non-executive director joins Marketplace AMP

    Bury St Edmunds based Marketplace AMP is delighted to announce its appointed a new Non Executive Director, Jo Vertigan. Jo is the Chairman of the Cambridge Norwich Tech Corridor Delivery Board and brings with him a wealth of commercial experience.

    added by Marketplace AMP Ltd 1 min Read
  • Coderus to welcome Microchip to Google I/O Extended 2019

    Coderus to welcome Microchip to Google I/O Extended 2019 7th May at Adastral Park

    added by Coderus 3 min Read
  • Lessons from a humble bike shop

    I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents often barely squeak by, and all bike retailers are impacted by online competition. A traditional industry that’s older than the car trade (brands like Peugeot made bikes before cars), it appears few bike shops have adapted profitably to hybrid models. And yet a few are doing OK, even thriving – and their unconventional thinking may have timeless lessons for all of us including in B2B.

    added by KISS 4 min Read
  • A new global ‘language’ for nature’s resources

    A new environmental classification system is the first to fully categorise both the renewable and non-renewable resources that provide benefits to people and the economy. This depth of information will provide a consistent ‘language’ for decision makers at all levels in the public and private sectors to consistently manage nature, as well as the services it provides

    added by UN Environment World Conservation Monitoring Centre 1 min Read
  • Spring trend watch – look outside your industry for fresh insights

    When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ choices. In the traditionally conservative insurance business, Lemonade is winning by really challenging long-held assumptions. As marketers, we need to regularly re-test all those basic market assumptions found at the bottom of our spreadsheets.

    added by KISS 4 min Read
  • Component comparisons are odious

    Customers value long term availability information above details of equivalents according to Steve Rawlins, CEO, Anglia Components

    added by Anglia 2 min Read
  • Have courage – avoid being overwhelmed by sticking with the right kind of data

    Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with real impact. As senior marketers we have a lot to think about, and it’s easy to be overwhelmed as the range of skills needed grows, new channels emerge every month and decisions can become more complex… but fortunately I think marketing can save itself by sticking with the fundamentals and the right kinds of data, and recent reading shows I’m not alone.

    added by KISS 3 min Read
  • 2019: Telecom's Tipping Point

    The promise of 5G in jeopardy without fiber fronthaul investment. Learn how industry leaders are taking a new approach.

    added by Sitetracker 1 min Read
  • Chamber launch Global Awards 2019

    Global Awards 2019 have been launched by Cambridgeshire Chambers of Commerce to recognise success in international markets.

    added by Cambridgeshire Chambers of Commerce 1 min Read
  • A disastrously successful campaign

    Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. Especially when that campaign raises awareness about critical health issues. Unfortunately, the Public Health England campaign for cervical screening is rapidly becoming a cautionary tale of the pitfalls of disjointed planning and communication.

    added by KISS 3 min Read
  • The Rising Festival – making a mark on International Women’s Day

    Last Saturday saw a team from KISS head down to The Rising Festival to celebrate International Women’s Day.

    added by KISS 2 min Read
  • INEOS TEAM UK and Coderus partner to create high-performance solutions for America’s Cup campaign

    INEOS TEAM UK, the British Challenger for the 36th America’s Cup, is proud to announce a continued collaboration with Coderus, a specialist in technical software development. Coderus, based at the high-tech Innovation Martlesham cluster at Adastral Parkin Suffolk, will use their expertise to offer unique high-performance solutions that deliver data to the sailing and performance teams. Software and systems experts will also be embedded within the team at the HQ in Portsmouth.

    added by Coderus 2 min Read
  • The #AIinPR Conversation

    This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry gathered together for an insightful conversation about the future of Artificial Intelligence (AI), with a specific focus on its applications in the PR industry.

    added by KISS 3 min Read
  • Top 21 #OnetoWatch recognition reflects the range of innovation across the East of England

    We are delighted to announce the Top 21 who were recognised at the inaugural event hosted at The Bradfield Centre on Thursday 7th March 2019.

    added by Cofinitive 3 min Read
  • Connecting emerging Cambridge companies with Chinese investors

    Cambridge China Centre would like to hear from Cambridge & UK-based Seed+ to Pre-A round technology companies interested in an exclusive opportunity to pitch their businesses to Chinese Investors. Cambridge China Centre is curating an exclusive event on the afternoon of March 21st at the Bradfield Centre in Cambridgebringing Cambridge and UK based businesses and Chinese investors together.

    added by Cambridge China Centre 2 min Read
  • Boardroom monoculture means missed opportunities

    I was genuinely surprised, shocked even, when I read in a global study by Ipsos to mark International Women’s Day that 25 per cent of Britons think things have gone far enough when it comes to giving women equal rights. At the same time Britons overestimate women’s representation in business leadership – we think that 12 per cent of CEOs in the largest 500 companies around the world are women when it is actually just 3 per cent and we believe that equal pay will be achieved in 2035 when it has been estimated to take 82 years longer (2117).

    added by KISS 3 min Read
  • A new forum to give the electronic design community answers on PCB design for wireless and antenna integration

    Antenova Ltd, manufacturer of antennas and RF antenna modules for M2M and the Internet of Things, has introduced an online forum where product designers can consult with industry experts and other designers to get help with integrating antennas and RF into their product designs. The forum, ask.antenova.com, is free for anyone to access, ask questions and search the knowledge base, and a place for industry experts and consultants to display their knowledge.

    added by Antenova M2M 1 min Read
  • International Women's Day 2019: A celebration of female designers

    International Women’s Day is an opportunity to celebrate the contribution that women make to the design industry - but delve into the statistics around gender equality and it’s clear that disparity still exists.

    added by Onespacemedia 3 min Read
  • Do you know where and how to start with Digital CX

    Introducing Synergy Organisational Solutions Digital expertise in the first of a series of articles to help companies navigate and answer their questions relating to successfully moving their Customer Care into a digital environment.

    added by Synergy Organisational Solutions 2 min Read
  • Why Jobs in the Cambridge Technology Sector are Booming 2019

    Why Jobs in the Cambridge Technology Sector are Booming 2019

    added by Amazing Prospects 3 min Read
  • 42 Technology gears up for growth with expanded team and board reshuffle

    42 Technology has announced a series of senior-level engineering and consulting appointments, a newly created role of head of new business development, and a board reshuffle as the company powers ahead into a new phase of UK and international growth.

    added by 42 Technology 2 min Read
  • COFINITIVE shortlisted for International Trade Champion award at upcoming Business Weekly Awards

    COFINITIVE is delighted to announce it has been shortlisted amongst the brightest and best of elite Cambridge-based companies in the upcoming Business Weekly Awards.

    added by Cofinitive 2 min Read
  • Former national newspaper journalist joins growing team at award-winning consultancy, Cofinitive

    Former national newspaper journalist, Carole Aye Maung has joined corporate communications consultancy, Cofinitive as the company continues to enjoy unprecedented growth.

    added by Cofinitive 1 min Read
  • CES2019: KISS Account Executive Daniel gives a technology recap ahead of MWC19

    Every year, tech updates at CES are becoming less about showing off a single product and more about showing the assimilation of multiple products – rather than multiple products that serve a single purpose we now have single products that serve multiple purposes. This year there was also a lot of talk about 5G and more focus on our ever-connected lives becoming even more connected.

    added by KISS 3 min Read
  • Short list published for #OnetoWatch campaign in advance of March unveiling event

    From over 500 entrants, and after publishing 219 of them on the Cofinitive long lists, we are now pleased to announce the short list in advance of the March unveiling event of the Top 21

    added by Cofinitive 1 min Read
  • Showcasing the enormous potential of UK|China collaboration

    Cambridge China Centre are proud to sponsor a new category for the 29th Annual Business Weekly awards, the UK|China Business Award, showcasing the enormous potential of UK|China collaboration. The award is for the company who has been an effective ambassador for UK|China trade and trust, and showcases the best of the many companies in Cambridge making the most of the potential for collaboration with China.

    added by Cambridge China Centre 1 min Read
  • UNEP-WCMC celebrates 40 years of impact

    2019 is the 40th anniversary of the UN Environment World Conservation Monitoring Centre (UNEP-WCMC).

    added by UN Environment World Conservation Monitoring Centre 1 min Read
  • What's a student worth

    The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t many other relationships that last decades, especially with a brand: but one that does is with your university. In marketing we often think ‘lifetime value’ of a customer and it now seems a former student from 30 years ago can be worth a £100 million donation! And yet in the view of our student panel, a lot of the tertiary sector is missing basic marketing opportunities, especially at the vital first hurdle.

    added by KISS 3 min Read
  • Antennas must not be the weakest link: how to combine connectivity with resilience in challenging wireless deployments

    N-type versus SMA antennas – select enterprise-grade components for truly rugged IoT and M2M projects

    added by GTT Wireless Ltd 3 min Read
  • The seven stages of influencer relationship management

    I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved. When you think of influencers you tend to think journalists, politicians or celebrities. However, an influencer can be anyone who has a passion or interest in a particular industry and wants to share their knowledge with other likeminded audiences. This is where the power of influencers can be key for building and growing brand trust.

    added by KISS 2 min Read
  • Cofinitive Communications Clinic is back for 2019

    Last year The Bradfield Centre launched Office Hours where businesses can receive free advice from experts in their fields to help you take your business to the next level. This is continuing into 2019, which means that the Cofinitive Communications Clinic is back.

    added by Cofinitive 1 min Read
  • Noodles for breakfast? Local insights matter

    I love a big hotel breakfast buffet. The spread is amazing, and while I'm tucking into my fruit and porridge I watch people eat not just the full English but noodles, curry or dried fish and rice. It's just normal to them, it’s what they do every morning – but it’s a great wakeup call to remind me that norms can be fundamentally different in a new market.

    added by KISS 3 min Read
  • BETT 2019: Account Director Jane discusses her day at the world’s biggest education technology event

    I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty clear that school life and learning has been revolutionised by tech. So what were my highlights?

    added by KISS 3 min Read
  • Top Questions for Interviews – From The Essential To The Eccentric

    Top Questions for Interviews – From The Essential To The Eccentric

    added by Amazing Prospects 3 min Read
  • Real-life use cases behind the bonded internet hype

    You’ve heard about bonded internet and its benefits, so check out these real-life use cases that prove how essential it is for your customers. This article gives some examples of how bonded internet has been successfully utilised across different sectors, making it easier for you as a Reseller, Value-Added Reseller (VAR) or Channel Partner to understand the wide range of bonded internet use cases and the benefits you could bring to your clients.

    added by Comms365 4 min Read
  • Focus groups – improve your qualitative research and inform your strategic thinking

    I first realised how valuable focus groups could be for gathering high-quality data when I was doing my PhD. I was doing research into attitudes towards alcohol among first-year university students and, in combination with other research methods, I found focus groups really valuable. I was trained by a professor who was well-known in the field of methodology for social research.

    added by KISS 3 min Read
  • Agriculture and AI: improving food security for the future

    A major 2016 McKinsey report ranked the ‘Agriculture and hunting’ sector the least-digitised of all sectors, 22nd of 22 behind all other sectors including construction. Clearly advances in all kinds of technology – from sensors and drones to new ways markets aggregate and do deals – can help the agri sector as a whole to achieving greater profits and higher productivity… Here at KISS we were very surprised at this ranking given the advancements in drone technology and data analysis that we’ve witnessed in the industry in recent years. So we were intrigued to hear about a recent ‘AI and Agri Frenzy’ and investigated some of the ideas presented.

    added by KISS 3 min Read
  • Event focuses on fascinating future of flexible electronics

    Don't miss the opportunity to hear the fascinating story behind flexible electronics technology - and the potential it holds for the future - at an open evening lecture this Thursday (31 January).

    added by Cambridge Network 1 min Read
  • The Apprentice: From Admin Trainee to E-comms Expert

    When KISS Senior Account Executive Lacey Thornton was a teenager, she dreamed of a career in acting or singing. But a BTEC in Performing Arts soon put paid to that.“I lost the love for it,” Lacey admits. “I decided not to go to university after sixth form, because it wasn’t for me. So I looked around for something that was going to open doors for me.”

    added by KISS 3 min Read
  • 5 Things You Need to Know About Bonded Internet

    As a Reseller, Value Added Reseller (VAR) or Channel Partner, you will know that your customers rely on their internet connection to benefit from the solutions that you provide to carry out their usual business.  However, according to the Office for National Statistics, over 20% of UK businesses have an internet connection that is slower than 10 Mbps, and only 16.1% have a connection that can deliver 100 Mbps or above*. Internet performance could therefore be a problem for a large number of your customers.

    added by Comms365 3 min Read
  • Project announced to make trade a force for good

    A multi-million pound project led by UNEP-WCMC is announced today, aiming to make trade a positive force for both marginalised people and nature conservation.

    added by UN Environment World Conservation Monitoring Centre 2 min Read
  • Making the most of apprenticeships

    As an employer, we have explored a number of routes for our entry-level positions. Graduates are the standard candidates for these roles, but we’re interested in people who have followed different educational routes too.

    added by KISS 3 min Read
  • Using influencers to increase a brand’s exposure

    The marketing landscape has changed considerably in the digital age, leaving brands turning to new avenues to gain the attention of target audiences.

    added by KISS 2 min Read
  • Five in five for Cambridge-based Communications Company, Cofinitive

    What a way to start our 5th year, being named one of Business Weekly’s Top Image Makers 2019 in their New Year Honours, for the second year running.

    added by Cofinitive 1 min Read
  • CommAgility and Aricent Collaborate to Create LTE Macro eNodeB Solutions for Network Equipment Providers

    CommAgility’s LTE PHY software licensed for pre-integration with Aricent LTE Layer 3, Layer 2 Software and BBU design

    added by CommAgility 3 min Read
  • Chronos becomes a Member of Power Networks Demonstration Centre

    Chronos Technology, a leading international authority on resilient sync and timing solutions, has become a member of the Power Networks Demonstration Centre (PNDC), a venture founded by government, industrial and academic partners with the aim of accelerating the adoption of innovative research and technologies from early stage research into business as usual adoption by the electricity industry.

    added by Chronos Technology 1 min Read
  • Green Custard become Select Partner for AWS

    The Green Custard team are at the next stage of their AWS Partner Network journey as they achieve Select Partner accreditation.

    added by Green Custard 1 min Read
  • Newcomers are shaking up traditional insurance and banking practices

    New players are disrupting key assumptions about how a sector works, and offering something a bit novel to customers.

    added by KISS 4 min Read
  • New at CES: Antenova’s design for a small On-Board Device integrates LTE CatM1 in a Blade Antenna for OBDII units

    8th January 2019, Hatfield, UK:- Antenova, manufacturer of antennas and RF antenna modules for M2M and the Internet of Things, has chosen CES 2019 to reveal a new blade antenna and its latest reference design for a small but high performing On Board Device (OBDII). Antenova has developed the blade antenna for LTE Cat M1. LTE Cat M1 is an IoT-friendly version of LTE that provides enough bandwidth for data communication whilst maintaining a long battery life.

    added by Antenova M2M 2 min Read
  • Antenova responds to demand for wireless lighting with a 1.6mm high REFLECTOR antenna for metal surfaces

    8th January 2019 2018, Hatfield, UK:- Antenova Ltd, manufacturer of antennas and RF antenna modules for M2M and the Internet of Things, has created a new version of its award-winning REFLECTOR antenna that operates on and close to metal surfaces. The new antenna which is only 1.6mm thick is named Magna, part number SR4I051, and operates in the ISM 868/915 bands. This new antenna is designed for industrial IoT markets and in particular lighting.

    added by Antenova M2M 2 min Read
  • How research can help brands reconnect with their customers

    Surveys can provide some thought-provoking statistics and focus groups can really draw out some interesting opinions from different types of customers or user groups.

    added by KISS 4 min Read
  • Dyslexia and me: how being ‘wired’ differently has made me more creative

    KISS’s Senior Digital Designer Shaun Ramsey explains how dyslexia has made him more creative

    added by KISS 4 min Read
  • Antenova’s latest SMD antenna ‘Raptor’ can pinpoint a location to within centimetres

    3rd January 2019, Hatfield, UK:- Antenova Ltd, manufacturer of antennas and RF antenna modules for M2M and the Internet of Things, has developed a new SMD positioning antenna that achieves an extraordinary level of accuracy in the GNSS bands – it can pinpoint a location to within centimetres.

    added by Antenova M2M 2 min Read
  • Antenova to show a Diversity Kit using the new Cat4 LTE standard, at CES

    3rd January 2019, Hatfield, UK:- Antenova, manufacturer of antennas and RF antenna modules for M2M and the Internet of Things, is to show a development kit for a certified Cat4/LTE design at CES2019.

    added by Antenova M2M 2 min Read
  • Humanise your tech: UX specialist to talk killer design strategy

    St John’s Innovation Centre is hosting the fifth in a series of Merlin ICT interactive workshops aimed at researchers, post-docs, early-stage founders and SMEs to accelerate the growth of their ventures on their way to successful commercialization.

    added by St John's Innovation Centre 1 min Read
  • Blogging to boost business: don’t be last to join the party

    Having a blog is a great way to drive new traffic to your company website, as well as positioning your staff as experts in their field.

    added by KISS 3 min Read
  • Taymount Clinic media campaign nets KISS a CIPR PRide Award

    KISS has won the Silver Award in the Consumer Relations Campaign category of the Anglia Thames and Chiltern CIPR PRide Awards 2018. The awards recognise outstanding PR campaigns across the UK by agencies and in-house teams.

    added by KISS 1 min Read
  • Distilling human truths: why marketing benefits from high-quality research

    When KISS’s Senior Planner Matt Higgs went off to Lancaster University as a teenager to study law, he didn’t expect to end up with a PhD in geography and a career in marketing.

    added by KISS 5 min Read
  • Disrupting the energy market

    Are you an innovator or a disruptor? Or are you pissing in the wind? The simple fact is, with the world’s markets as they are today, you have to be one of these. Once a goal is defined, innovators improve the route that already exists, while disruptors have a clear goal, but get there in a new way.

    added by KISS 5 min Read
  • KISS creative team grows in strength with the appointment of new designers

    KISS has appointed a designer and an illustrator, as demand for its creative services continues to increase.

    added by KISS 1 min Read
  • Ten ways to increase SEO and drive traffic to your website

    Search engine optimisation (SEO) has become such an important focus in PR and marketing that everyone from hobbyist website owners to web teams for the largest media groups spend a lot of time focusing on how Google will view their content.

    added by KISS 3 min Read
  • Blurring the lines: PR and social trends for 2019

    While no one can predict what the big stories of 2019 will be, there are a few emerging trends that give a few clues as to what to look out for over the next 12 months.

    added by KISS 3 min Read
  • Establishing the foundation for 5G: a 2018 retrospective report

    2018 saw new advances in technology, new merger & acquisition activity, and new pilots in 5G deployment. Though this past year saw a lot of progress, there’s much more to come in 2019. In order to make 5G a reality in 2019 and beyond, 2018 laid the groundwork in fiber, small cells, and determined the standards for other 5G technologies. This past year has provided the foundation for 5G organizational and industry standardization, through physical, regulatory, and operational infrastructure groundwork. To succeed in the future, carriers and their service providers will need to build new infrastructure to make 5G a reality. This report from Sitetracker outlines what infrastructure is necessary, how to build it efficiently, and what tools are needed. The bottom line: network densification requires operational excellence to succeed, so companies must innovate or be left behind.

    added by Sitetracker 1 min Read
  • Green Custard supports Fortune 500 company with 1st UK Hackathon

    Cambridge-based software consultancy, Green Custard, has supported JLL’s employees through their first UK hackathon, resulting in real-world solutions for this global organisation.

    added by Green Custard 1 min Read
  • Best-kept secret Kynesim has a top 2018

    What a year 2018 has been! After a decade of working ‘under the radar’ on ground-breaking projects, this year Kynesim have certainly elevated their position in the field of technology and product development.

    added by Kynesim 1 min Read
  • The Next Frontier: From Communications Service Provider to Digital Service

    The Next Frontier: From Communications Service Provider to Digital Service Provider research report in association with Ovum, observes how digital transformation has become a core priority for communications services providers (CSPs), underpinning an increasing proportion of their investment decisions as they seek to shift to more digitally focused operating models.

    added by CGI 1 min Read
  • New workshop to help entrepreneurs create experiences turning users into customers

    Building on the success of the MERLIN ICT Cambridge workshop ‘Entrepreneurial Mindset’ with David Gill as a guest speaker exploring principles of effectuation as an approach to entrepreneurship, the team at St John’s Innovation Centre is inviting researchers, post-docs, SMEs and start-ups to the fifth event in a series, ‘Interpreting the Customer and UX’ on 22nd January 2019.

    added by St John's Innovation Centre 1 min Read
  • Comms365 Blog - In the News

    As Christmas approaches and the end of 2018 is in sight we thought it would be a perfect time to share some highlights from what has been another eventful few months here at Comms365!

    added by Comms365 2 min Read

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