Software development techniques in AI have evolved and businesses that can adapt will deliver technologies with incredible new capabilities. These businesses need to be able to hire software developers with relevant skills and adopt hardware with industry-agreed, open standard-based programming interfaces. This talk is about the practical engineering challenges of turning deep-learning, classical machine vision and sensor fusion algorithms from research prototypes into real-world products; be it automotive, IoT, medical or cloud computing. Codeplay has close links with standards bodies and works with industrial partners to deliver high-performance AI software development tools. These enable developers to rapidly adopt the latest AI solutions and frameworks, while easily benefiting from the best processors on the market.