Immersive is expensive - or is it? How to de-risk production costs through rapid lo-fi prototyping

It is a fact that producing high-fidelity, real-time 3D content is expensive, and immersive is all about 3D. Yet, defining in detail what assets and functionalities are needed before major investments is a key part of a cost-effective process. This talk will outline how to produce quick prototypes, both physical and virtual, to explore and validate immersive product and service concepts. These practices will help in creating a shared understanding of what is being proposed or built and mitigate risks of investing significant resources into making something that ultimately is not fit for purpose, or more complex than anticipated.