Run your first Google Ads campaign like a pro: the beginner's checklist

A step by step guide to thinking through your first Google Ads campaign. We’ll show you where to start your planning and what to consider to get brilliant, targeted results.

This session isn’t a technical tutorial. Instead, you’ll learn how to think strategically and design your campaign with specific results in mind.

How do you define your objectives? How do you determine your audience? Which keywords should you use? We’ll teach you how to think about these and more key questions.

Course Outcomes:

By the end of the session, you’ll be able to critically break down your Google Ads campaign, justify the choices behind your campaign design, and have the confidence to implement it.

Why should you choose this course?

The internet teems with marketing content competing for attention. How can you cut though the noise to attract the best audience for your business?

Enter Google Ads, one of the most powerful mediums for paid advertising. In this session, you'll learn to plan, design, and implement a winning campaign.

Who should attend?

Assistants, executives, officers and managers in marketing, communications, content and strategy roles. If you already know of Google Ads but have never actually used it, then this session is for you.

About Sookio

Sookio is an award-winning digital marketing agency based in Cambridge, UK. Our focus is on content: copywriting, social media, video and design, coupled with expert strategy and training to help your business become confident from within.

Sookio’s Digital Strategist Clark Chapman will run the session and share his valuable knowledge and first-hand expertise from running various Google Ads campaigns in different sectors, including tech, education and public services.

You can follow @Sookio on Twitter. Learn more


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