Blessed are they, who have nothing to say and cannot be persuaded to say it

4.30pm – 4.55pm, 15 July 2026 ‐ 25 mins

Dr Simon Fothergill, Head of AI, Lucent AI

Simon will talk about the careful use of AI processes and tools to understand narrow, yet wondrous, vignettes of our word-based world. He developed a practical framework to help articulate what there is to model, how to model it and how to share this knowledge in a trustworthy way. Simon will illustrate this with personal stories from his career so far, including within the extremes of sports, dangers of mental health and creativity of marketing.