Speakers
Professor Jonny Freeman, Director C0STAR Foresight Lab and Managing Director i2 Media Research Limited
Jonny will share the core principles and working methods of his team, who take an interdisciplinary approach to shaping the future of the Creative Industries. By blending foresight, design thinking, behavioural science, and creative technology, they aim to support futures that are desirable, achievable, inclusive, and sustainable - for artists, audiences, technologists, and engineers alike.
This session will explore how the CoSTAR Foresight Lab uses these approaches to imagine futures that are desirable, achievable, inclusive, and sustainable - for artists, audiences, technologists, and engineers alike. Bringing together foresight practitioners from Goldsmiths and i2 media research, industry insight specialists from the BFI, and policy advisers from Loughborough University, Jonny will share highlights from the first year of the lab’s focus on convergent media production.
The CoSTAR Foresight Lab forms part of the wider CoSTAR Network: the UK’s largest ever investment in Creative Industries R&D, funded through a £75.6 million UKRI Infrastructure Fund grant delivered by the Arts and Humanities Research Council. CoSTAR is establishing the first national R&D infrastructure for the Creative Industries, combining world-leading facilities, technologies, and research to power innovation and sustainable growth across the sector.
Professor Jonny Freeman is a specialist in creative arts and media research, with a combined academic and commercial focus on digital media psychology. From a starting point of fundamental research and methods he leads his teams to generate impact through application of their interdisciplinary approach to work at the intersection of the Creative Industries, Psychology, Design, and Computing. He does this through a unique range of roles: Director of the CoSTAR Foresight Lab; Academic Lead for Knowledge Exchange and Professor of Psychology at Goldsmiths; and founder and Managing Director of Goldsmiths’ spin-off company, i2 media research limited.