Ben Roome, Chief Executive, Mova and Bryn Jones, Director of Shared Rural Network (SRN), Mova
Rural connectivity isn’t just a technical challenge — it’s a test of trust, planning, and political will. In this talk, we’ll explore why the hardest parts of delivering mobile coverage aren’t about just masts or spectrum, but about power supplies, planning permissions, political will and persuading people to share. We’ll show how collaboration, not competition, is the key to unlocking rural connectivity — and why the real innovation lies in how we work together, not just in the tech we deploy.